Master in Sales and Negotiation for the Events Industry
price :
850,00 $
General Information
- Level: Master's degree
- Mode: Online
- Type: Business strategies
- Duration: 1 year
- Hours: 1500 Hours
- Enrollment period: 07-02-2025
- Start date: 10-03-2025
- Financing: 11 months
Master in Sales and Negotiation for the Events Industry
About Master in Sales and Negotiation for the Events Industry
What does it prepare you for? Master in Sales and Negotiation for the Events Industry
The Master in Sales and Negotiation for the Events Industry prepares you to take on an essential role in generating revenue and the success of events. You will be ready to:• Identify Business Opportunities: You will learn to identify opportunities for event organization and their revenue-generating potential.
• Closing Contracts: You will acquire skills to present effective proposals and close contracts with clients and collaborators.
• Relationship Management: You will know how to maintain long-term relationships with clients and collaborators, ensuring satisfaction and repeat business.
• Effective Negotiation: You will learn advanced negotiation techniques to obtain agreements that are beneficial for both parties.
• Strategic Sales: You will explore sales strategies and techniques to promote events at a local, national and international level.
Content of the Master in Sales and Negotiation for the Events Industry
The program covers a wide range of key areas, including:• Opportunity Identification: You will learn to identify business opportunities and market segments in the events industry.
• Sales Techniques: Focuses on sales strategies, from prospecting to closing contracts.
• Advanced Negotiation: You will explore advanced negotiation and conflict resolution techniques.
• Relationship Management: You will learn to maintain strong relationships with clients, collaborators and suppliers.
• Marketing and Event Promotion: Strategies for promoting and marketing events will also be addressed.
• Ethics in Sales and Negotiation: Ethical and social responsibility issues in event sales and negotiation will be explored.
Syllabus:
Module 1: Fundamentals of sales in the events industry
• Submodule 1.1: Introduction to sales in the context of events
• Submodule 1.2: Product knowledge at events
• Submodule 1.3: Buyer psychology in the field of events
• Submodule 1.4: Basic communication and persuasion techniques
Module 2: Personalized sales strategies for corporate events
• Submodule 2.1: Identifying corporate client needs
• Submodule 2.2: Adapting proposals to business requirements
• Submodule 2.3: Effective presentation to companies
• Submodule 2.4: Closing deals and building corporate client loyalty
Module 3: Sales at social events and special celebrations
• Submodule 3.1: Personalized approach at social events
• Submodule 3.2: Designing proposals for weddings and celebrations
• Submodule 3.3: Customer Relationships at Personal Events
• Submodule 3.4: Overcoming Challenges in Social Event Sales
Module 4: Sales Strategies for Sports and Entertainment Events
• Submodule 4.1: Understanding Sales Dynamics at Sports Events
• Submodule 4.2: Selling Experiences at Entertainment Events
• Submodule 4.3: Relationships with Sponsors and Partners at Sports Events
• Submodule 4.4: Legal and Contractual Aspects in Sports Event Sales
Module 5: Marketing and Promotion Applied to Sales Strategies
• Submodule 5.1: Integrating Marketing and Sales Strategies
• Submodule 5.2: Digital Tools to Boost Sales at Events
• Submodule 5.3: Planning Promotional Campaigns
• Submodule 5.4: Evaluating the Impact of Marketing on Sales
Module 6: Advanced Negotiation Techniques for Event Professionals
• Submodule 6.1: Negotiation Psychology in events
• Submodule 6.2: Negotiation strategies in specific scenarios
• Submodule 6.3: Negotiation with suppliers and collaborators
• Submodule 6.4: Conflict resolution and successful closing of negotiations
Module 7: Customer management and long-term relationships
• Submodule 7.1: Creation and maintenance of customer relationships
• Submodule 7.2: Strategies for customer retention
• Submodule 7.3: Analysis of customer feedback
• Submodule 7.4: Handling crisis situations in customer relationships
Module 8: Innovation and trends in event sales
• Submodule 8.1: Current trends in sales strategies
• Submodule 8.2: Application of emerging technologies in sales
• Submodule 8.3: Adaptation to changes in consumer behavior
• Submodule 8.4: Success stories in the implementation of innovations in sales
Module 9: Evaluation of results and analysis of performance in sales
• Submodule 9.1: Key metrics for evaluating sales performance
• Submodule 9.2: Results analysis tools
• Submodule 9.3: Adjusting strategies based on data analysis
• Submodule 9.4: Reporting and presenting results to stakeholders
Module 10: International sales strategies in events
• Submodule 10.1: Understanding the global environment of the events industry
• Submodule 10.2: Adapting sales strategies to different cultures
• Submodule 10.3: Negotiation in international contexts
• Submodule 10.4: Case studies of success in global sales
Module 11: Managing sales teams in the events sector
• Submodule 11.1: Leadership in sales teams specializing in events
• Submodule 11.2: Motivation and development of talent in the sales area
• Submodule 11.3: Evaluation of the performance and constructive feedback
• Submodule 11.4: Strategies for continuing sales training
• Module 12: Master’s thesis in sales and negotiation for events
• Submodule 12.1: Research and development of a sales project
• Submodule 12.2: Presentation and defense of the sales project
• Submodule 12.3: Evaluation and conclusions of the project
• Submodule 12.4: Preparation for a professional career in sales
• Submodule 12.5: Ethics and responsibility in sales management
• Submodule 12.6: Graduation and celebration of success in sales
If you need more information, simply fill out our corresponding form. Within a period of 24 to 48 hours, one of our consultants will contact you to establish a first conversation and carry out an initial approach.
Subsequently, an advisory meeting will be scheduled focused on answering your questions. questions and clarify any uncertainties you may have.
Finally, a second call will be held in which all your concerns will be resolved and you will receive personalized guidance regarding everything you require.
Documentation If the program fits you, proceed to apply for your candidacy by sending the specific documentation to your personal advisor. If the project is to your liking, continue with the application for your candidacy , sending us the following documentation.
• Admission form
• Photocopy of your ID
• Curriculum vitae
• Previous studies
• Letter recommendation (optional)
Requirements to study Formalization of the place reservation through our different payment methods
• Direct debit.
• Credit card.
• Virtual payment.
Adaptable You will be able to access live online courses from any location and device, giving you complete adaptability.
Close You will have the support of our highly trained teachers, who will speed up your academic development, as well as the guidance of a support mentor to assist you in achieving your goals.
Practical Our virtual academic space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other learners and accessible support at all times.
Check out our scholarships and study grants
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to securing your future by offering you a wide range of university scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and grants, and choose the one that best suits your needs to ensure your academic training.
Academic Excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognizes and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for those over 45 The scholarship for those over 45 is a unique opportunity designed specifically for people who wish to return to their higher education after having passed a certain stage in their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance in their career or explore new professional horizons.
Scholarship for young people under 25 years of age The scholarship for young people under 25 years of age is designed to support this specific age group in their search for higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, so this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so that they can make the most of their potential and achieve a successful future.
Women Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is especially designed for those students who belong to a large family, recognizing and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is a financial aid intended to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to training, advice and resources necessary to strengthen their business skills and competencies.
The Job Integration Grant is specifically designed to help unemployed people reintegrate into the labor market. This grant provides financial support and additional resources to facilitate the transition to a new job.
