Professional Certificate in Production of Graphic Material for Cultural Events
The Professional Certificate in Production of Graphic Material for Cultural Events is a 100% online professional certificate (450 hours, 36 weeks) for anyone who wants to build a career in production of graphic material for cultural events. You learn through practical modules and real case studies, guided by tutors with industry experience, and finish with a final project.
New intake every two months · Interest-free payment plans · ESINEV certificate of completion (non-accredited training).
Overview
Our Professional Certificate in Production of Graphic Material for Cultural Events is a specialised educational programme that will provide you with the essential skills to create impactful and effective graphic material to promote events related to culture, arts and entertainment. This professional certificate focuses on providing you with a deep understanding of the design techniques and strategies necessary to stand out in the promotion of cultural events.
Studying from Australia
This programme is delivered 100% online in English, so you can study from anywhere in Australia — Sydney, Melbourne, Brisbane, Perth, Adelaide or Auckland — and fit your learning around work. The skills covered apply directly to events across Australia, from conferences and exhibitions to weddings and festivals. Fees are shown in Australian dollars (AUD) and can be spread with interest-free instalments.
About your certificate
ESINEV programmes are non-degree professional training delivered 100% online. On completion you receive an ESINEV certificate of completion. ESINEV is a private online training provider: this programme is not an Australian degree or AQF qualification, and is not accredited by TEQSA or ASQA.
Your learning path
Curriculum
A 450-hour program dedicated to producing graphic materials for cultural events, from visual identity to printing and digital distribution. It is organized into 8 modules with a hands-on progression.
Submodule 1.1. Design in the cultural sector
Understand the role of design in festivals, museums, theaters and cultural seasons.
Submodule 1.2. Cultural audiences and messages
Identify audiences and adapt the visual tone to each one.
Submodule 1.3. Briefing with cultural institutions
Capture objectives, programming, funders and institutional requirements.
Submodule 1.4. Inventory of graphic pieces
List posters, programs, catalogs, tickets and signage.
Submodule 1.5. Benchmarks in cultural design
Analyze outstanding identities of festivals and cultural centers.
Submodule 1.6. Graphic production schedule
Plan dates for design, approval, printing and distribution.
Submodule 1.7. Coordinating with curators and programmers
Integrate artistic content and curatorial texts into the design.
Submodule 2.1. Creative concept and research
Translate the theme or program into a strong visual concept.
Submodule 2.2. Designing the event logo and brand
Create a flexible identifying mark for multiple editions.
Submodule 2.3. Typographic system
Select expressive, functional typefaces.
Submodule 2.4. Color palette and imagery
Define the event's colors, photographic treatment and illustration.
Submodule 2.5. Dynamic identities
Design variable systems that adapt to each activity.
Submodule 2.6. Basic identity guidelines
Document correct brand use for partners.
Submodule 2.7. Working alongside institutional logos
Arrange logo blocks for sponsors and public bodies.
Submodule 3.1. The cultural event poster
Design posters with visual impact and a clear information hierarchy.
Submodule 3.2. Programs and leaflets
Lay out programs with schedules, synopses and artistic credits.
Submodule 3.3. Exhibition catalogs
Lay out catalogs with curatorial texts and images of the works.
Submodule 3.4. Tickets, badges and wristbands
Design access pieces with security features and branding.
Submodule 3.5. Postcards and handouts
Produce low-cost promotional pieces for wide distribution.
Submodule 3.6. Cultural merchandise
Design T-shirts, tote bags and objects linked to the event.
Submodule 3.7. Editorial layout with InDesign
Use styles, master pages and grids for long publications.
Submodule 4.1. Signage for cultural venues
Guide visitors around museums, theaters and festival sites.
Submodule 4.2. Exhibition graphics and labels
Design wall texts, artwork labels and wall vinyls.
Submodule 4.3. Banners and facades
Adapt the identity to large formats on facades and streets.
Submodule 4.4. Graphic set design
Integrate the event's image into stages and backdrops.
Submodule 4.5. Photo walls and press areas
Design backdrops for interviews and official photos.
Submodule 4.6. Street furniture and poster panels
Prepare campaigns for street poster panels, bus shelters and advertising columns.
Submodule 4.7. Accessibility in graphics
Apply easy-read formats, braille and contrast in cultural materials.
Submodule 5.1. Printing methods
Choose offset, digital, screen printing or risograph by run length and style.
Submodule 5.2. Papers and finishes
Select stocks, bindings and special finishes.
Submodule 5.3. Final artwork and prepress
Prepare files with color profiles, bleeds and spot colors.
Submodule 5.4. Color proofs and control
Approve printer's proofs before the final print run.
Submodule 5.5. Print quotes
Compare quotes and optimize formats to cut costs.
Submodule 5.6. Distributing printed material
Plan distribution to cultural venues, shops and offices.
Submodule 5.7. Sustainable printing
Use certified papers, plant-based inks and right-sized print runs.
Submodule 6.1. Adapting for social media
Design pieces for Instagram, Facebook, X and TikTok.
Submodule 6.2. Animated graphics and motion
Animate posters and ads with After Effects or online tools.
Submodule 6.3. Cultural newsletters and email marketing
Lay out newsletters featuring the program and calls to action.
Submodule 6.4. Banners and the event website
Prepare graphic assets for the website and digital campaigns.
Submodule 6.5. Screens and digital signage
Adapt content for screens in venues and public spaces.
Submodule 6.6. Templates for the communications team
Create editable templates in Canva or Figma for internal use.
Submodule 6.7. Editorial distribution calendar
Plan posts before, during and after the event.
Submodule 7.1. Rights to images and works
Manage permissions to reproduce artists' works and photographs.
Submodule 7.2. Credits and funder requirements
Meet visibility obligations for grants and sponsorships.
Submodule 7.3. Font and resource licenses
Check the licenses for the fonts, images and templates used.
Submodule 7.4. Graphic plan budget
Prepare the overall budget for design, production and distribution.
Submodule 7.5. Managing approvals
Organize review rounds with institutions and artists.
Submodule 7.6. Evaluating graphic impact
Measure reach, brand recall and attributable attendance.
Submodule 7.7. Archive and graphic record
Document and archive pieces for reports and future editions.
Submodule 8.1. Choosing the cultural event
Choose a festival, exhibition or cultural season as a case study.
Submodule 8.2. Concept and identity proposal
Present the event's concept, logo and visual system.
Submodule 8.3. Main printed pieces
Design the event's poster, program and ticket.
Submodule 8.4. Environmental and digital graphics
Develop signage, banners and social media pieces.
Submodule 8.5. Production and printing plan
Specify media, print runs, suppliers and the schedule.
Submodule 8.6. Budget and distribution plan
Calculate costs and plan the distribution of materials.
Submodule 8.7. Presentation and defense
Present the project to the group, justifying the graphic decisions.
Develop the identity and complete package of printed and digital graphic materials for a cultural event, including a production plan and a budget.
How you learn
Virtual campus available 24/7 on any device.
Personal follow-up and feedback on your work.
Flexible schedule that fits around your job.
Apply what you learn to a real events case.
Nearby You will get the support of our highly trained teachers, who will expedite your academic development, as well as the guidance of a backup mentor to assist you in achieving your goals.
Practical Our academic virtual space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other trainees and support accessible at all times.
Career paths
• Advertising and marketing agencies
• Cultural and arts organisations
• Entertainment companies
• Freelance work as graphic designers
Admissions
- Request information
Leave your details and an adviser will contact you.
- Guidance call
We review your profile and career goals.
- Enrolment and access
Secure your place and get access to the campus.
Fees & payment
Indicative instalment. Please confirm payment terms with the admissions team.
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to ensuring your future by offering you a wide range of scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and aid, and choose the one that best suits your needs to ensure your academic training.
Academic excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognises and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for people over 45 The scholarship for People over 45 is a unique opportunity designed specifically for people who want to resume their higher studies after having passed a certain stage of their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance their career or explore new professional horizons.
Scholarship for those under 25 The scholarship for young people under 25 is designed to support this specific age group in their pursuit of higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, which is why this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so they can make the most of their potential and achieve a successful future.
Woman Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is specially designed for those students who belong to a large family, recognising and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is financial aid designed to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to the training, advice and resources necessary to strengthen your business skills and competencies.
Job integration scholarship (for unemployed) The job integration scholarship is specifically designed to help unemployed people reintegrate into the labour market. This scholarship provides additional financial support and resources to ease the transition to new employment.
Frequently asked questions
Is this an official degree?
On completion you receive an ESINEV certificate. It is not an official degree; recognition can be assessed depending on the programme you complete and local regulations.
How long is it and how many hours?
Duration: 36 weeks. Study load: 450 hours, designed to fit around your work.
Is it taught online?
Yes. It is 100% online, with a virtual campus, downloadable materials and tutoring from industry professionals.
Can I pay in instalments?
Yes. Payment: 5 months. The admissions team will confirm the terms.
When can I start?
New intakes open every two months. Request information to secure a place in the next one.
Shall we talk about your future in events?
Leave your details and an adviser will walk you through the programme, dates and payment options.
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