Advanced Professional Certificate in Personal Image and Protocol for Hostesses

Submodule 1.1. Professional profile of the event host

Covers the duties, competencies and work settings of event hosts.

Submodule 1.2. Event and service types

Distinguishes services at conferences, trade shows, galas, sporting events and corporate events.

Submodule 1.3. Agencies, hiring and working conditions

Explains how agencies work, the types of contract and rates.

Submodule 1.4. Code of ethics and confidentiality

Applies principles of discretion, loyalty and confidentiality toward clients and guests.

Submodule 1.5. Punctuality, availability and commitment

Manages schedules, call times and last-minute changes professionally.

Submodule 1.6. Teamwork and hierarchy at events

Identifies the chain of command and coordination with team leaders.

Submodule 1.7. Pre-service briefing

Interprets a briefing covering schedules, duties, uniform and event details.

Submodule 1.8. Portfolio and professional book

Prepares a résumé, photographs and a professional presentation for agencies.

Submodule 1.9. Personal brand on professional networks

Manages a digital presence consistent with the desired professional image.

Submodule 1.10. Analysis of real services

Studies cases of well and poorly executed services at different events.

Submodule 2.1. Fundamentals of personal image

Explains how image communicates professionalism, trust and alignment with the brand.

Submodule 2.2. Body and face shapes

Identifies body and face shapes to choose suitable clothing and hairstyles.

Submodule 2.3. Personal color analysis

Determines the color range that suits each person according to their coloring.

Submodule 2.4. Corporate uniforms

Applies rules for wearing, fitting and caring for the client's uniform.

Submodule 2.5. Clothing by event type

Selects appropriate clothing for daytime, evening, formal and informal events.

Submodule 2.6. Footwear, accessories and jewelry

Chooses discreet, comfortable footwear and accessories suited to the service.

Submodule 2.7. Dress codes on invitations

Interprets dress codes such as formal, cocktail, black tie and smart casual.

Submodule 2.8. Image and diversity

Adapts image criteria while respecting cultural, body and gender diversity.

Submodule 2.9. Maintaining image during service

Keeps a polished appearance during long shifts with a touch-up kit.

Submodule 2.10. Practical image consulting

Carries out a personal image assessment with suggestions for improvement.

Submodule 3.1. Hygiene and skin care

Establishes daily hygiene, hydration and facial care routines.

Submodule 3.2. Daytime makeup

Applies natural, long-lasting makeup for daytime services.

Submodule 3.3. Evening and gala makeup

Creates elegant makeup suited to stage lighting and photography.

Submodule 3.4. Makeup for camera and photography

Adapts makeup techniques for audiovisual media and high definition.

Submodule 3.5. Professional updos

Creates polished buns, ponytails and updos that last the whole day.

Submodule 3.6. Hand and nail care

Keeps hands and nails well groomed and in line with image guidelines.

Submodule 3.7. Men's image and grooming

Applies beard, hair and skin care for male event staff.

Submodule 3.8. Fragrances and discreet personal care

Selects light fragrances and habits that are not intrusive for the public.

Submodule 3.9. Products and professional kit

Puts together a professional kit with basic and emergency products.

Submodule 3.10. Complete image practice

Prepares a complete look for a simulated gala service.

Submodule 4.1. Fundamentals of protocol

Explains protocol as a tool for organization, order and communication.

Submodule 4.2. Official protocol and precedence

Covers the rules of official precedence and their application at public events.

Submodule 4.3. Business protocol

Applies protocol at presentations, openings and company events.

Submodule 4.4. Forms of address and courtesy

Uses honorifics and greetings correctly.

Submodule 4.5. Head tables and ordering dignitaries

Arranges head tables, stands and official photographs according to precedence.

Submodule 4.6. Use of flags and anthems

Places flags and manages anthems in line with current regulations.

Submodule 4.7. International and multicultural protocol

Respects the customs and sensitivities of delegations from different cultures.

Submodule 4.8. Table etiquette

Applies the rules for seating guests and behavior at banquets.

Submodule 4.9. Presenting awards and recognitions

Coordinates escorting recipients and presenting awards on stage.

Submodule 4.10. Designing an event with protocol

Plans an institutional event with precedence, routes and staff duties.

Submodule 5.1. Professional verbal communication

Uses clear, courteous language adapted to each person.

Submodule 5.2. Non-verbal communication and posture

Controls posture, gestures, eye contact and smile to convey professionalism.

Submodule 5.3. Voice, diction and public address

Works on breathing, articulation and microphone use for public announcements.

Submodule 5.4. Active listening and empathy

Identifies attendees' needs and responds with empathy and accuracy.

Submodule 5.5. Looking after VIP guests

Manages relationships with dignitaries, speakers and high-profile clients.

Submodule 5.6. Handling complaints and difficult situations

Resolves complaints and conflicts while staying calm and protecting the event's image.

Submodule 5.7. Intercultural communication

Adapts greetings, personal space and manner to guests from different cultures.

Submodule 5.8. Languages for the service

Masters key expressions in foreign languages for accreditation, directions and information.

Submodule 5.9. Assisting people with disabilities

Applies guidelines for interacting with and supporting people with disabilities.

Submodule 5.10. Customer service simulation

Practices service scenarios with feedback on verbal and non-verbal communication.

Submodule 6.1. Accreditation and access control

Manages lists, badges and access control with digital tools.

Submodule 6.2. Guest reception and welcome

Organizes the welcome, cloakroom and initial guidance for attendees.

Submodule 6.3. Seating and capacity management

Seats the audience in rooms and auditoriums while respecting capacity and reservations.

Submodule 6.4. Conference room hosts

Assists speakers and moderators with microphones, timings and documentation.

Submodule 6.5. Trade show stand hosts

Attends to visitors, captures contacts and supports the exhibitor's sales work.

Submodule 6.6. Promotional and brand hosts

Carries out promotional activities, sampling and product presentations.

Submodule 6.7. Support at galas and ceremonies

Escorts award winners, manages stage entrances and coordinates gala timings.

Submodule 6.8. Service at sporting events

Performs podium, accreditation and attendee service duties at sporting events.

Submodule 6.9. Using technology tools

Operates registration apps, QR scanners, two-way radios and information screens.

Submodule 6.10. Operational service checklist

Prepares a checklist for before, during and after the service.

Submodule 7.1. Occupational health and safety at events

Covers the risks of the role and preventive measures during setups and at venues.

Submodule 7.2. Ergonomics and physical care during long shifts

Applies guidelines on posture, rest and hydration during the service.

Submodule 7.3. Emergency and evacuation plans

Interprets the emergency plan and the host's role in an evacuation.

Submodule 7.4. Basic first aid

Responds to fainting, minor injuries and medical emergencies until help arrives.

Submodule 7.5. Managing incidents during service

Resolves access issues, lost property and delays using clear protocols.

Submodule 7.6. Coordinating with private security

Works with the security team on access and in risk situations.

Submodule 7.7. Preventing harassment at events

Identifies and reports harassment, applying response protocols.

Submodule 7.8. Managing stress and pressure

Uses self-control techniques to stay calm at critical moments.

Submodule 7.9. Attendee data protection

Handles lists and personal data in line with privacy regulations.

Submodule 7.10. Emergency drill

Takes part in an evacuation drill with assigned roles.

Submodule 8.1. Corporate and company events

Adapts the service to board meetings, conventions, presentations and incentive events.

Submodule 8.2. Medical and scientific conferences

Covers the particularities of accreditation, sponsorship and regulations in the healthcare sector.

Submodule 8.3. Trade shows and exhibitions

Masters the dynamics of trade shows, exhibitors and trade visitors.

Submodule 8.4. Fashion and beauty events

Explains how runway shows, backstage areas and fashion presentations operate.

Submodule 8.5. Luxury and high-end events

Applies exclusive service standards for premium brands and luxury clients.

Submodule 8.6. Weddings and social events

Assists at weddings and private celebrations with discretion and warmth.

Submodule 8.7. Institutional and official events

Provides service at ceremonies attended by dignitaries, applying official protocol rules.

Submodule 8.8. Cultural and entertainment events

Assists the public at concerts, theaters and festivals with large audiences.

Submodule 8.9. Hybrid and virtual events

Acts as host on hybrid event platforms and studios.

Submodule 8.10. Service in meetings tourism

Assists delegations during transfers, visits and partner programs.

Submodule 9.1. The team leader's role

Takes on coordination, client liaison and service supervision responsibilities.

Submodule 9.2. Staff selection and casting

Defines profiles, conducts interviews and selects staff for each service.

Submodule 9.3. Planning shifts and rosters

Prepares rosters of shifts, breaks and rotations according to the event's needs.

Submodule 9.4. Training and briefing the team

Delivers effective briefings covering duties, protocols and image rules.

Submodule 9.5. Supervision and quality control

Assesses team performance using objective criteria during the service.

Submodule 9.6. Communicating with the client and the agency

Manages requests, changes and reports with the client and the agency.

Submodule 9.7. Budgeting a hosting service

Calculates staffing, uniform and travel costs and the margin.

Submodule 9.8. Basic employment regulations

Covers hiring, working hours and social security for temporary staff.

Submodule 9.9. Team leadership and motivation

Applies leadership techniques to maintain team cohesion and motivation.

Submodule 9.10. Post-service report

Writes a report with incidents, results and suggestions for improvement.

Submodule 10.1. Image and style manual for events

Prepares an image and conduct manual for an event's staff.

Submodule 10.2. Designing corporate uniforms

Proposes uniforms consistent with the event's visual identity and functional needs.

Submodule 10.3. Service quality standards

Defines measurable service, image and protocol standards for the team.

Submodule 10.4. The attendee experience

Designs staff touchpoints that enhance the guest experience.

Submodule 10.5. Sustainability in uniforms and materials

Incorporates sustainability criteria into uniforms, badges and service materials.

Submodule 10.6. Measuring satisfaction

Measures client and attendee satisfaction through surveys and feedback.

Submodule 10.7. Starting an event staffing agency

Analyzes the business model, client acquisition and management of an agency.

Submodule 10.8. Trends in image and service

Reviews trends in image, technology and experience applied to events.

Submodule 10.9. Career path and specialization

Plans progression toward coordination, protocol or service management.

Submodule 10.10. Preparing the final master's project

Defines the scope, structure and deliverables of the final project.

Design and management of the image and protocol service for a real event: image manual, uniforms, protocol plan, rosters, briefing, budget, risk management and quality indicators, defended before an assessment panel.