Diploma in CRM (Customer Relationship Management) for event companies
price :
480,00 $
General Information
- Level: Specialized Diploma
- Mode: Online
- Type: Commercial strategies
- Duration: 24 weeks
- Hours: 450 Hours
- Enrollment period: 07-02-2025
- Start date: 10-03-2025
- Financing: 5 months
Diploma in CRM (Customer Relationship Management) for event companies
About Diploma in CRM (Customer Relationship Management) for event companies
What does it prepare you for? Diploma in CRM (Customer Relationship Management) for event companies
The diploma prepares students to implement effective CRM strategies in event companies. It provides the skills necessary for customer relationship management, driving customer satisfaction, retention and loyalty.
Content of the Diploma in CRM (Customer Relationship Management) for event companies
• Customer Relationship Management (CRM) Fundamentals
• CRM Strategies for Event Companies
• Database Management and Data Analytics
• CRM Process Automation
• Case Studies and Case Studies
Study Plan:
Module 1: Introduction to CRM in the context of event companies
• Sub-module 1.1: CRM Fundamentals and Key Concepts.
• Sub-module 1.2: Importance of CRM in the Event Industry.
• Sub-module 1.3: Integrating CRM into Business Strategy.
Module 2: Implementing a CRM System
• Sub-module 2.1: Selecting and Purchasing CRM Systems.
• Sub-module 2.2: Customizing and Configuring CRM for Events.
• Sub-module 2.3: Training Staff in Effective CRM Use.
Module 3: Managing Customers and Prospects in CRM
• Sub-module 3.1: Capturing and Registering Leads.
• Submodule 3.2: Categorization and segmentation of clients in CRM.
• Submodule 3.3: Strategies for customer retention at events.
Module 4: Data analysis and reporting in CRM
• Submodule 4.1: Data analysis tools in CRM.
• Submodule 4.2: Report generation and dashboards for decision making.
• Submodule 4.3: Use of key metrics to evaluate CRM performance.
Module 5: Automation of processes and workflows
• Submodule 5.1: Automation of repetitive tasks at events.
• Submodule 5.2: Implementation of efficient workflows.
• Submodule 5.3: Integration with other tools and systems.
Module 6: CRM in marketing and sales strategies for events
• Submodule 6.1: Use of CRM in marketing campaigns.
• Submodule 6.2: Application of CRM in sales and negotiation processes.
• Submodule 6.3: Continuous improvement through CRM feedback.
Additional activities:
• Real case studies of successful implementation of CRM in event companies.
• Practical exercises in the use of CRM in simulated situations.
• Participation in seminars and conferences on the latest trends in CRM.
Evaluation:
• Practical projects on the implementation and optimization of CRM.
• Theoretical exams on key concepts in CRM.
• Evaluation of performance in the effective use of CRM in practical situations.
Additional resources:
• Recommended reading on best practices of CRM in the event industry.
• Access to webinars and tutorials on the implementation and optimization of CRM.
• Interviews with experts in CRM applied to event planning companies.
If you need more information, simply fill out our corresponding form. Within a period of 24 to 48 hours, one of our consultants will contact you to establish a first conversation and carry out an initial approach.
Subsequently, an advisory meeting will be scheduled focused on answering your questions. questions and clarify any uncertainties you may have.
Finally, a second call will be held in which all your concerns will be resolved and you will receive personalized guidance regarding everything you require.
Documentation If the program fits you, proceed to apply for your candidacy by sending the specific documentation to your personal advisor. If the project is to your liking, continue with the application for your candidacy , sending us the following documentation.
• Admission form
• Photocopy of your ID
• Curriculum vitae
• Previous studies
• Letter recommendation (optional)
Requirements to study Formalization of the place reservation through our different payment methods
• Direct debit.
• Credit card.
• Virtual payment.
Adaptable You will be able to access live online courses from any location and device, giving you complete adaptability.
Close You will have the support of our highly trained teachers, who will speed up your academic development, as well as the guidance of a support mentor to assist you in achieving your goals.
Practical Our virtual academic space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other learners and accessible support at all times.
Check out our scholarships and study grants
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to securing your future by offering you a wide range of university scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and grants, and choose the one that best suits your needs to ensure your academic training.
Academic Excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognizes and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for those over 45 The scholarship for those over 45 is a unique opportunity designed specifically for people who wish to return to their higher education after having passed a certain stage in their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance in their career or explore new professional horizons.
Scholarship for young people under 25 years of age The scholarship for young people under 25 years of age is designed to support this specific age group in their search for higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, so this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so that they can make the most of their potential and achieve a successful future.
Women Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is especially designed for those students who belong to a large family, recognizing and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is a financial aid intended to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to training, advice and resources necessary to strengthen their business skills and competencies.
The Job Integration Grant is specifically designed to help unemployed people reintegrate into the labor market. This grant provides financial support and additional resources to facilitate the transition to a new job.
