Professional Certificate in Pricing and Quotation Strategies for Events
The Professional Certificate in Pricing and Quotation Strategies for Events is a 100% online professional certificate (450 hours, 36 weeks) for anyone who wants to build a career in pricing and quotation strategies for events. You learn through practical modules and real case studies, guided by tutors with industry experience, and finish with a final project.
New intake every two months Ā· Interest-free payment plans Ā· ESINEV certificate of completion (non-accredited training).
Overview
This professional certificate is designed to provide event industry professionals with the skills necessary for effective pricing and quoting management. Participants will learn to develop appropriate pricing strategies, which will allow them to maximise revenue and profitability from the events they organise.
Studying from Australia
This programme is delivered 100% online in English, so you can study from anywhere in Australia ā Sydney, Melbourne, Brisbane, Perth, Adelaide or Auckland ā and fit your learning around work. The skills covered apply directly to events across Australia, from conferences and exhibitions to weddings and festivals. Fees are shown in Australian dollars (AUD) and can be spread with interest-free instalments.
About your certificate
ESINEV programmes are non-degree professional training delivered 100% online. On completion you receive an ESINEV certificate of completion. ESINEV is a private online training provider: this programme is not an Australian degree or AQF qualification, and is not accredited by TEQSA or ASQA.
Your learning path
Curriculum
A 450-hour program focused on pricing services and preparing professional quotes for events, in 8 applied modules.
Submodule 1.1. What an events agency sells
Identify in-house services, brokered services and management fees.
Submodule 1.2. Cost structure of a service
Break down the direct, indirect and overhead costs of each service.
Submodule 1.3. Hourly cost and team rates
Calculate the team's real hourly cost and its billing rate.
Submodule 1.4. Industry benchmark margins
Compare typical margins by service type and supplier.
Submodule 1.5. Management fee versus markup on cost
Choose between fees, commission or markup depending on the type of client.
Submodule 1.6. Positioning and price
Align the price level with the brand and client segment.
Submodule 1.7. Common pricing mistakes
Spot underpricing, forgotten costs and improvised discounts.
Submodule 2.1. Fixed project price
Calculate a lump-sum price with risks and contingencies included.
Submodule 2.2. Price per attendee or per cover
Apply unit rates and scale them by volume.
Submodule 2.3. Package and tier pricing
Design basic, standard and premium packages with differentiated value.
Submodule 2.4. Retainers and framework agreements
Structure recurring fees for clients with regular events.
Submodule 2.5. Value-based pricing
Set prices according to the business impact the event generates.
Submodule 2.6. Pricing for public tenders
Apply the price criteria and scoring formulas in tender specifications.
Submodule 2.7. Reviewing and updating rates
Update rates for inflation, costs and demand.
Submodule 3.1. A complete sales brief
Obtain objectives, capacity, dates, budget and decision criteria.
Submodule 3.2. Key questions for budgeting
Ask questions that avoid wrong assumptions in the quote.
Submodule 3.3. Line-item cost breakdown
Break down venue, catering, technical, staff, transport and creative costs.
Submodule 3.4. Requesting quotes from suppliers
Request comparable quotes with clear specifications.
Submodule 3.5. Supplier comparison
Build comparison tables of price, quality and terms.
Submodule 3.6. Contingency line items
Size reserves for the unexpected according to project risk.
Submodule 3.7. Calculating the final price
Apply margins, fees and taxes to arrive at the selling price.
Submodule 4.1. Structure of a professional quote
Organize the cover page, summary, breakdown, terms and validity.
Submodule 4.2. The right level of detail
Decide what to show the client and what to group in each line item.
Submodule 4.3. Quotes with options and alternatives
Present options that allow scope and price to be adjusted.
Submodule 4.4. Commercial terms
Define payment methods, deposits, deadlines and offer validity.
Submodule 4.5. Cancellation and change policy
Draft terms for cancellation, postponement and changes.
Submodule 4.6. Quoting tools
Use templates, spreadsheets and quoting software.
Submodule 4.7. Visual presentation of the proposal
Integrate the quote into an appealing, clear proposal.
Submodule 5.1. Presenting the quote to the client
Explain the value of each line item and the expected return.
Submodule 5.2. Handling price objections
Respond to objections without automatically lowering the price.
Submodule 5.3. Scope adjustments versus discounts
Reduce scope rather than margin when the client asks for a discount.
Submodule 5.4. Following up on proposals sent
Set a follow-up schedule until a decision is made.
Submodule 5.5. Final negotiation and closing
Close deals with clear terms and written acceptance.
Submodule 5.6. Managing lost proposals
Analyze why proposals were lost and learn for future bids.
Submodule 5.7. Quote conversion rate
Measure the win rate and average proposal value.
Submodule 6.1. Internal production budget
Turn the quote into a control budget for production.
Submodule 6.2. Change orders and extras
Document and price changes requested during the project.
Submodule 6.3. Tracking actual costs
Record actual costs and compare them with the budget.
Submodule 6.4. Final settlement with the client
Prepare the final invoice reconciling extras, adjustments and deposits.
Submodule 6.5. Profitability analysis by project
Calculate the actual margin achieved on each event.
Submodule 6.6. Historical cost database
Build a cost database to quote more accurately.
Submodule 6.7. Continuous improvement of the quoting process
Adjust templates and margins based on results.
Submodule 7.1. Legal value of a quote
Understand when an accepted quote becomes a contract.
Submodule 7.2. Taxes applicable to the quote
Correctly include VAT, sales tax and other taxes in the offer.
Submodule 7.3. Protection against non-payment
Apply deposits, guarantees and service suspension clauses.
Submodule 7.4. Transparency and business ethics
Avoid hidden commissions and practices that damage trust.
Submodule 7.5. Quoting sustainable measures
Price and present sustainable options at their real cost.
Submodule 7.6. Insurance and liability in the offer
Include cover and limitations of liability.
Submodule 7.7. Framework agreements with repeat clients
Set stable rates and terms for several events.
Submodule 8.1. Analyzing a real brief
Interpret a corporate event brief and identify missing information.
Submodule 8.2. Full event cost breakdown
Break down all line items using real reference suppliers.
Submodule 8.3. Defining the pricing strategy
Choose a pricing model and justified margins for the case.
Submodule 8.4. Quote with three options
Prepare an offer with alternative scopes and prices.
Submodule 8.5. Commercial and contractual terms
Draft payment, cancellation and validity terms.
Submodule 8.6. Client defense simulation
Defend the proposal and handle price objections.
Submodule 8.7. Expected profitability analysis
Calculate the forecast margin and the project's financial risks.
Prepare a complete quote for a corporate event, including a cost breakdown, pricing strategy, options, terms and a defense before the client.
How you learn
Virtual campus available 24/7 on any device.
Personal follow-up and feedback on your work.
Flexible schedule that fits around your job.
Apply what you learn to a real events case.
Nearby You will get the support of our highly trained teachers, who will expedite your academic development, as well as the guidance of a backup mentor to assist you in achieving your goals.
Practical Our academic virtual space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other trainees and support accessible at all times.
Career paths
Admissions
- Request information
Leave your details and an adviser will contact you.
- Guidance call
We review your profile and career goals.
- Enrolment and access
Secure your place and get access to the campus.
Fees & payment
Indicative instalment. Please confirm payment terms with the admissions team.
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to ensuring your future by offering you a wide range of scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and aid, and choose the one that best suits your needs to ensure your academic training.
Academic excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognises and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for people over 45 The scholarship for People over 45 is a unique opportunity designed specifically for people who want to resume their higher studies after having passed a certain stage of their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance their career or explore new professional horizons.
Scholarship for those under 25 The scholarship for young people under 25 is designed to support this specific age group in their pursuit of higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, which is why this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so they can make the most of their potential and achieve a successful future.
Woman Leader Scholarship The āWomen and Leadershipā scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is specially designed for those students who belong to a large family, recognising and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The āSelf-Employed Scholarshipā is financial aid designed to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to the training, advice and resources necessary to strengthen your business skills and competencies.
Job integration scholarship (for unemployed) The job integration scholarship is specifically designed to help unemployed people reintegrate into the labour market. This scholarship provides additional financial support and resources to ease the transition to new employment.
Frequently asked questions
Is this an official degree?
On completion you receive an ESINEV certificate. It is not an official degree; recognition can be assessed depending on the programme you complete and local regulations.
How long is it and how many hours?
Duration: 36 weeks. Study load: 450 hours, designed to fit around your work.
Is it taught online?
Yes. It is 100% online, with a virtual campus, downloadable materials and tutoring from industry professionals.
Can I pay in instalments?
Yes. Payment: 5 months. The admissions team will confirm the terms.
When can I start?
New intakes open every two months. Request information to secure a place in the next one.
Shall we talk about your future in events?
Leave your details and an adviser will walk you through the programme, dates and payment options.
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