Professional Certificate in Organisation of Fairs and Exhibitions
The Professional Certificate in Organisation of Fairs and Exhibitions is a 100% online professional certificate (450 hours, 36 weeks) for anyone who wants to build a career in organisation of fairs and exhibitions. You learn through practical modules and real case studies, guided by tutors with industry experience, and finish with a final project.
New intake every two months Ā· Interest-free payment plans Ā· ESINEV certificate of completion (non-accredited training).
Overview
Our Professional Certificate in Fair and Exhibition Organisation is an educational programme that provides you with the essential skills to plan, coordinate and manage trade fair events and trade exhibitions. This professional certificate focuses on giving you a deep understanding of the key aspects of organising trade fairs and exhibitions, including logistics, space design, attracting exhibitors and visitors, and promoting successful events. You will learn how to create effective platforms for the exhibition of products and services.
Studying from Australia
This programme is delivered 100% online in English, so you can study from anywhere in Australia ā Sydney, Melbourne, Brisbane, Perth, Adelaide or Auckland ā and fit your learning around work. The skills covered apply directly to events across Australia, from conferences and exhibitions to weddings and festivals. Fees are shown in Australian dollars (AUD) and can be spread with interest-free instalments.
About your certificate
ESINEV programmes are non-degree professional training delivered 100% online. On completion you receive an ESINEV certificate of completion. ESINEV is a private online training provider: this programme is not an Australian degree or AQF qualification, and is not accredited by TEQSA or ASQA.
Your learning path
Curriculum
A 450-hour program on organizing trade shows and exhibitions from conception to close-out, structured in 8 modules.
Submodule 1.1. What a trade show is and its types
Distinguish trade-only, consumer and mixed shows and themed exhibitions.
Submodule 1.2. Exhibition centers and operators
Learn the role of venues, organizers and exhibition associations.
Submodule 1.3. Industry associations and indicators
Identify UFI, national exhibition associations and the industry's standard metrics.
Submodule 1.4. Trade show calendar and competition
Analyze a show's positioning against competing events.
Submodule 1.5. The trade show business model
Understand revenue from floor space, services, sponsorship and tickets.
Submodule 1.6. Hybrid and digital trade shows
Evaluate matchmaking platforms and complementary digital formats.
Submodule 1.7. Trends in the trade show industry
Analyze sustainability, data and experiences at today's shows.
Submodule 2.1. Industry market research
Analyze the sector, exhibitor demand and visitor profile.
Submodule 2.2. Defining the show concept
Define the show's objectives, sectors, audiences and value proposition.
Submodule 2.3. Choosing the venue and dates
Select venue and dates based on capacity, access and the industry calendar.
Submodule 2.4. Master plan and timeline
Prepare the overall timeline with commercial and operational milestones.
Submodule 2.5. Organizing committee and partnerships
Involve associations, institutions and leading companies in the sector.
Submodule 2.6. Overall show budget
Estimate revenue and expenses with occupancy scenarios.
Submodule 2.7. General participation rules
Write the rules for exhibitor participation, build-up and conduct.
Submodule 3.1. Floor plan and zoning
Lay out halls, sectors, aisles and service areas.
Submodule 3.2. Space and stand rates
Set prices by square meter, location and stand type.
Submodule 3.3. Exhibitor acquisition
Design the sales strategy and the exhibitor prospectus.
Submodule 3.4. Managing applications and allocation
Manage applications, allocation criteria and contracts.
Submodule 3.5. Sponsorship and visibility packages
Create sponsorship packages with measurable benefits.
Submodule 3.6. Group and institutional pavilions
Manage group participation from regions or countries.
Submodule 3.7. Exhibitor retention
Implement actions to increase exhibitor rebooking.
Submodule 4.1. Visitor segmentation and acquisition
Define visitor profiles and acquisition channels.
Submodule 4.2. Hosted buyer program
Organize hosted buyer programs with meeting schedules.
Submodule 4.3. Visitor registration and badging
Implement online registration, QR codes and access control.
Submodule 4.4. Technical sessions and parallel conferences
Program conferences and forums that add value for visitors.
Submodule 4.5. Matchmaking and B2B meetings
Manage meeting schedules between exhibitors and buyers.
Submodule 4.6. Awards, competitions and showrooms
Design activities that attract visitors and media coverage.
Submodule 4.7. Visitor experience
Improve signage, services, rest areas and food and beverage at the venue.
Submodule 5.1. Exhibitor manual
Write the manual with technical rules, deadlines and services.
Submodule 5.2. Stand design and construction
Learn modular systems, custom builds and height regulations.
Submodule 5.3. Build-up and breakdown logistics
Plan access slots, loading docks and deadlines.
Submodule 5.4. Technical services for exhibitors
Manage electricity, water, internet, furniture and cleaning.
Submodule 5.5. Coordination with the venue and suppliers
Coordinate official services and approved contractors.
Submodule 5.6. Construction control and technical supervision
Supervise compliance with the rules during build-up.
Submodule 5.7. Operations during the show
Manage incidents, opening, closing and daily services.
Submodule 6.1. The show's marketing plan
Define objectives, messages and the communication calendar.
Submodule 6.2. Visual identity and show website
Develop the brand, website and online exhibitor catalog.
Submodule 6.3. Digital marketing and social media
Plan campaigns to attract visitors and exhibitors.
Submodule 6.4. Media relations and press office
Manage press accreditation and press releases.
Submodule 6.5. Marketing for exhibitors
Provide promotional tools to participating exhibitors.
Submodule 6.6. Trade press and media partnerships
Negotiate agreements with specialized industry media.
Submodule 6.7. Communication during the show
Coordinate live content, announcements and coverage.
Submodule 7.1. Public events and activities regulations
Learn the licenses and permits required for the show.
Submodule 7.2. The show's emergency plan
Integrate capacities, evacuation and emergency resources.
Submodule 7.3. Health and safety during build-up
Apply contractor coordination and occupational risk prevention.
Submodule 7.4. Insurance and liability
Define the mandatory insurance for organizer and exhibitors.
Submodule 7.5. Visitor data protection
Manage registration data and lead scanning in line with applicable data protection regulations.
Submodule 7.6. Sustainable shows and waste management
Reduce waste from stands, carpeting and promotional material.
Submodule 7.7. Data auditing and certification
Learn the certification processes for trade show figures.
Submodule 8.1. Show success indicators
Measure exhibitors, visitors, visitor quality and satisfaction.
Submodule 8.2. Exhibitor and visitor surveys
Design surveys and analyze results for the next edition.
Submodule 8.3. Final show report
Prepare the results report for the committee and sponsors.
Submodule 8.4. Financial analysis of the edition
Compare budget and actual results by line item.
Submodule 8.5. Designing the trade show project
Develop the concept and master plan for a new show.
Submodule 8.6. Sales and operations plan
Integrate sales, visitors and operations into the project.
Submodule 8.7. Defending the trade show project
Present the complete project to an evaluation panel.
Design of the master plan for an industry trade show, with concept, floor plan, sales, visitor program, operations and budget.
How you learn
Virtual campus available 24/7 on any device.
Personal follow-up and feedback on your work.
Flexible schedule that fits around your job.
Apply what you learn to a real events case.
Nearby You will get the support of our highly trained teachers, who will expedite your academic development, as well as the guidance of a backup mentor to assist you in achieving your goals.
Practical Our academic virtual space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other trainees and support accessible at all times.
Career paths
ā¢ Fair and exhibition organising companies
ā¢ Convention and exhibition centres
ā¢ Chambers of commerce
ā¢ Trade promotion agencies
ā¢ Government institutions
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Admissions
- Request information
Leave your details and an adviser will contact you.
- Guidance call
We review your profile and career goals.
- Enrolment and access
Secure your place and get access to the campus.
Fees & payment
Indicative instalment. Please confirm payment terms with the admissions team.
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to ensuring your future by offering you a wide range of scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and aid, and choose the one that best suits your needs to ensure your academic training.
Academic excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognises and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for people over 45 The scholarship for People over 45 is a unique opportunity designed specifically for people who want to resume their higher studies after having passed a certain stage of their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance their career or explore new professional horizons.
Scholarship for those under 25 The scholarship for young people under 25 is designed to support this specific age group in their pursuit of higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, which is why this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so they can make the most of their potential and achieve a successful future.
Woman Leader Scholarship The āWomen and Leadershipā scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is specially designed for those students who belong to a large family, recognising and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The āSelf-Employed Scholarshipā is financial aid designed to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to the training, advice and resources necessary to strengthen your business skills and competencies.
Job integration scholarship (for unemployed) The job integration scholarship is specifically designed to help unemployed people reintegrate into the labour market. This scholarship provides additional financial support and resources to ease the transition to new employment.
Frequently asked questions
Is this an official degree?
On completion you receive an ESINEV certificate. It is not an official degree; recognition can be assessed depending on the programme you complete and local regulations.
How long is it and how many hours?
Duration: 36 weeks. Study load: 450 hours, designed to fit around your work.
Is it taught online?
Yes. It is 100% online, with a virtual campus, downloadable materials and tutoring from industry professionals.
Can I pay in instalments?
Yes. Payment: 5 months. The admissions team will confirm the terms.
When can I start?
New intakes open every two months. Request information to secure a place in the next one.
Shall we talk about your future in events?
Leave your details and an adviser will walk you through the programme, dates and payment options.
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