Professional Certificate in Product Launch Event Design
The Professional Certificate in Product Launch Event Design is a 100% online professional certificate (450 hours, 36 weeks) for anyone who wants to build a career in product launch event design. You learn through practical modules and real case studies, guided by tutors with industry experience, and finish with a final project.
New intake every two months · Interest-free payment plans · ESINEV certificate of completion (non-accredited training).
Overview
This professional certificate prepares you to excel in the planning and design of strategic events that present new products effectively, attracting the attention of customers and the media.
Studying from Australia
This programme is delivered 100% online in English, so you can study from anywhere in Australia — Sydney, Melbourne, Brisbane, Perth, Adelaide or Auckland — and fit your learning around work. The skills covered apply directly to events across Australia, from conferences and exhibitions to weddings and festivals. Fees are shown in Australian dollars (AUD) and can be spread with interest-free instalments.
About your certificate
ESINEV programmes are non-degree professional training delivered 100% online. On completion you receive an ESINEV certificate of completion. ESINEV is a private online training provider: this programme is not an Australian degree or AQF qualification, and is not accredited by TEQSA or ASQA.
Your learning path
Curriculum
A 450-hour program in 8 modules to design launch events that introduce new products to the market with impact, media coverage and measurable business results.
Submodule 1.1. The role of events in a launch
Understand how launch events fit within go-to-market strategy.
Submodule 1.2. Types of launch events
Distinguish press launches, consumer events, trade launches and online launches.
Submodule 1.3. Launch objectives
Set measurable awareness, coverage, lead and sales objectives.
Submodule 1.4. Audiences of a launch
Identify press, distributors, influencers, clients and internal teams.
Submodule 1.5. Product and brand analysis
Study the product's benefits, positioning and competitors before designing.
Submodule 1.6. Benchmark product launches
Analyze memorable launches in technology, automotive, beauty and food.
Submodule 1.7. The launch brief
Prepare a brief that aligns marketing, sales and production teams.
Submodule 2.1. Creative launch concept
Turn the product's value proposition into an event concept.
Submodule 2.2. Designing the reveal moment
Plan the moment the product is unveiled for maximum impact.
Submodule 2.3. Storytelling around the product
Build a story that connects benefits, users and brand.
Submodule 2.4. Product demonstrations
Design live demos that show the product working clearly.
Submodule 2.5. Hands-on experience zones
Create spaces where guests can try the product.
Submodule 2.6. Set design and branding
Design stages, displays and branding that frame the product.
Submodule 2.7. Format selection
Choose between press conferences, experiences, tours or hybrid formats.
Submodule 3.1. Launch timeline
Synchronize the event with the product's availability and campaign.
Submodule 3.2. Venue selection
Choose venues that reflect the product's positioning and logistics.
Submodule 3.3. Technical production
Coordinate stage, screens, sound, lighting and demo equipment.
Submodule 3.4. Product logistics
Plan the transport, security and setup of prototypes and samples.
Submodule 3.5. Confidentiality before the launch
Protect product information with NDAs and controlled access.
Submodule 3.6. Rehearsals and run of show
Rehearse presentations, demos and the reveal sequence against the run of show.
Submodule 3.7. Contingency planning
Prepare responses to product failures and technical problems.
Submodule 4.1. Choosing spokespeople
Select executives, experts and ambassadors to present the product.
Submodule 4.2. Keynote presentation design
Structure product keynotes with clear messages and pace.
Submodule 4.3. Coaching presenters
Prepare spokespeople for the stage and media questions.
Submodule 4.4. Visual presentation materials
Design slides, videos and visuals that support the message.
Submodule 4.5. Q&A and press conference
Plan question sessions and prepare answers to difficult press questions.
Submodule 4.6. Guest speakers and testimonials
Include early users and partners who validate the product.
Submodule 4.7. Hybrid and live-streamed presentations
Broadcast the launch for remote audiences with quality production.
Submodule 5.1. Press strategy and embargoes
Manage press releases, embargoes and exclusive previews with key media.
Submodule 5.2. Press kits and product samples
Prepare kits, images and samples for media and reviewers.
Submodule 5.3. Influencers and content creators
Invite content creators whose audiences match the product's target market.
Submodule 5.4. Social media content plan
Plan teasers, live coverage and post-launch content across social platforms.
Submodule 5.5. Packaging and unboxing moments
Use packaging and unboxing to create shareable content.
Submodule 5.6. Paid amplification
Combine the event with advertising campaigns that extend its reach.
Submodule 5.7. Measuring media coverage
Analyze mentions, reach, sentiment and share of voice.
Submodule 6.1. Launches for distributors and retailers
Design events that motivate sales channels and distributors.
Submodule 6.2. Training the sales force
Prepare sales teams with product knowledge and arguments.
Submodule 6.3. Pre-orders and sales mechanics
Integrate pre-orders, offers and lead capture into the event.
Submodule 6.4. Roadshows and multi-city launches
Plan tours that take the product to several markets.
Submodule 6.5. Pop-up stores and experiential retail
Create temporary spaces to sell and showcase the product.
Submodule 6.6. CRM and lead follow-up
Connect event data to CRM and sales follow-up processes.
Submodule 6.7. International launches
Adapt the launch to different markets and cultures.
Submodule 7.1. Launch budget
Estimate venue, production, content, press and amplification costs.
Submodule 7.2. Contracts and suppliers
Manage agreements with agencies, venues and technical suppliers.
Submodule 7.3. Intellectual property and confidentiality
Protect designs, trademarks and confidential product information before and after launch.
Submodule 7.4. Advertising and consumer regulations
Comply with rules on advertising claims, promotions and giveaways.
Submodule 7.5. Sustainable launches
Reduce materials, samples and waste in launch events.
Submodule 7.6. Launch KPIs
Measure awareness, media coverage, leads, pre-orders and sales after the launch.
Submodule 7.7. Post-launch report
Prepare a results report with lessons for future launches.
Submodule 8.1. Product and market brief
Define the product, target market and launch objectives.
Submodule 8.2. Launch concept and reveal
Develop the event concept and the reveal moment.
Submodule 8.3. Production plan
Specify venue, staging, demos and technical requirements for the launch.
Submodule 8.4. Communication and amplification plan
Plan press, influencer and social media activity around the event.
Submodule 8.5. Sales activation
Design actions that convert interest into leads and sales.
Submodule 8.6. Budget and KPIs
Prepare the budget and the indicators to evaluate success.
Submodule 8.7. Pitch to the client
Present the launch proposal and defend its business case.
Design a complete product launch event, including concept and reveal, production plan, press and influencer strategy, sales activation, budget and KPIs.
How you learn
Virtual campus available 24/7 on any device.
Personal follow-up and feedback on your work.
Flexible schedule that fits around your job.
Apply what you learn to a real events case.
Nearby You will get the support of our highly trained teachers, who will expedite your academic development, as well as the guidance of a backup mentor to assist you in achieving your goals.
Practical Our academic virtual space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other trainees and support accessible at all times.
Career paths
• Event planning companies
• Public relations and marketing companies
• Product launch consulting companies
• Brands and product manufacturers
• Start your own launch event business"
Admissions
- Request information
Leave your details and an adviser will contact you.
- Guidance call
We review your profile and career goals.
- Enrolment and access
Secure your place and get access to the campus.
Fees & payment
Indicative instalment. Please confirm payment terms with the admissions team.
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to ensuring your future by offering you a wide range of scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and aid, and choose the one that best suits your needs to ensure your academic training.
Academic excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognises and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for people over 45 The scholarship for People over 45 is a unique opportunity designed specifically for people who want to resume their higher studies after having passed a certain stage of their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance their career or explore new professional horizons.
Scholarship for those under 25 The scholarship for young people under 25 is designed to support this specific age group in their pursuit of higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, which is why this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so they can make the most of their potential and achieve a successful future.
Woman Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is specially designed for those students who belong to a large family, recognising and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is financial aid designed to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to the training, advice and resources necessary to strengthen your business skills and competencies.
Job integration scholarship (for unemployed) The job integration scholarship is specifically designed to help unemployed people reintegrate into the labour market. This scholarship provides additional financial support and resources to ease the transition to new employment.
Frequently asked questions
Is this an official degree?
On completion you receive an ESINEV certificate. It is not an official degree; recognition can be assessed depending on the programme you complete and local regulations.
How long is it and how many hours?
Duration: 36 weeks. Study load: 450 hours, designed to fit around your work.
Is it taught online?
Yes. It is 100% online, with a virtual campus, downloadable materials and tutoring from industry professionals.
Can I pay in instalments?
Yes. Payment: 5 months. The admissions team will confirm the terms.
When can I start?
New intakes open every two months. Request information to secure a place in the next one.
Shall we talk about your future in events?
Leave your details and an adviser will walk you through the programme, dates and payment options.
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