Professional Certificate in Cultural Event Production

Submodule 1.1. The cultural industries ecosystem

Understand the public, private and non-profit players in culture.

Submodule 1.2. Types of cultural events

Distinguish festivals, seasons, exhibitions, book fairs and community festivities.

Submodule 1.3. Cultural policy and public funding

Analyze the role of public authorities and cultural support programs.

Submodule 1.4. Roles in cultural production

Distinguish artistic direction, executive production and technical roles.

Submodule 1.5. Cultural audiences

Identify audience segments and their cultural consumption habits.

Submodule 1.6. Cultural rights and access to culture

Apply principles of participation and access in programming.

Submodule 1.7. Trends in cultural production

Explore immersive, touring and digital culture formats.

Submodule 2.1. Designing the cultural project

Define the project's mission, objectives, audiences and value proposition.

Submodule 2.2. Curatorial line and programming

Select artists and content consistent with the event's identity.

Submodule 2.3. Artist booking

Negotiate fees, riders and terms with artists and agencies.

Submodule 2.4. Side activities and audience engagement

Design workshops, talks and cultural mediation activities.

Submodule 2.5. Schedule and programming spaces

Fit dates, times and stages together to avoid clashes.

Submodule 2.6. Co-productions and cultural networks

Build partnerships with other organizations and festivals.

Submodule 2.7. Project dossier

Write the presentation document for institutions and sponsors.

Submodule 3.1. Budgeting a cultural project

Structure artistic, technical, promotional and management costs.

Submodule 3.2. Funding calls and grants

Find public funding and write successful applications.

Submodule 3.3. Sponsorship and patronage

Attract corporate sponsors and make use of tax incentives for patronage.

Submodule 3.4. Cultural crowdfunding

Design crowdfunding campaigns with attractive rewards.

Submodule 3.5. Box office and pricing policy

Set prices, passes and discounts for different audiences.

Submodule 3.6. Grant reporting

Prepare reports and supporting documents in line with the funding terms.

Submodule 3.7. Financial control of the project

Track income and expenditure and manage the event's cash flow.

Submodule 4.1. Cultural and non-traditional venues

Assess theaters, museums, public squares and heritage sites for the event.

Submodule 4.2. Technical specs and riders

Interpret artists' technical requirements and adapt them to the venue.

Submodule 4.3. Stage sound and lighting

Coordinate the sound and lighting design of each performance with technicians.

Submodule 4.4. Exhibition installation

Plan the design, transport and installation of works in exhibitions.

Submodule 4.5. Production sheet and technical schedule

Prepare production documents with setup and rehearsal times.

Submodule 4.6. Producing in heritage settings

Apply protective measures when working in listed heritage sites.

Submodule 4.7. Digital culture and immersive experiences

Integrate projection mapping, augmented reality and streaming into the program.

Submodule 5.1. Artist and company logistics

Organize travel, accommodation, dressing rooms and artist hospitality.

Submodule 5.2. Staff and volunteer management

Coordinate technical crew, front-of-house staff and cultural volunteers.

Submodule 5.3. Access control and capacity

Manage capacity, queues and ticket validation at each venue.

Submodule 5.4. Visitor services

Organize information, cloakroom and support for people with specific needs.

Submodule 5.5. Stage management and live coordination

Manage timings and transitions during performances and activities.

Submodule 5.6. Producing outdoor events

Plan stages, power, tents and weather contingencies in open spaces.

Submodule 5.7. Breakdown and operational close

Coordinate equipment removal, returns and the final condition of venues.

Submodule 6.1. Cultural communication plan

Define objectives, messages and channels to promote the event.

Submodule 6.2. Visual identity and posters

Coordinate the event's image across print and digital media.

Submodule 6.3. Press and cultural critics

Build relationships with arts journalists and manage accreditation.

Submodule 6.4. Social media and content

Create content that brings artists and activities closer to the audience.

Submodule 6.5. Loyalty strategies

Build communities, season passes and friends-of-the-festival programs.

Submodule 6.6. Developing new audiences

Attract young people, families and groups with little access to cultural offerings.

Submodule 6.7. Accessible communication

Include captioning, sign language and audio description.

Submodule 7.1. Intellectual property and copyright

Manage licenses with collective rights management organizations.

Submodule 7.2. Artistic and employment contracts

Understand the ways artists and technicians can be contracted.

Submodule 7.3. Public performance licenses

Obtain authorizations in line with the applicable regional and local regulations.

Submodule 7.4. Emergency plan for cultural events

Define safety and evacuation measures adapted to the venue.

Submodule 7.5. Insurance for cultural events

Take out liability and fine art insurance.

Submodule 7.6. Sustainability in cultural production

Reduce the environmental footprint of tours, installations and materials.

Submodule 7.7. Equality and good practice

Apply criteria for gender balance, diversity and harassment prevention.

Submodule 8.1. Cultural evaluation indicators

Measure attendance, occupancy, satisfaction and the event's social impact.

Submodule 8.2. Audience research

Design surveys and analyze attendees' profiles and opinions.

Submodule 8.3. Economic and social impact

Estimate the effects on the local area, tourism and the community.

Submodule 8.4. Activity report

Write the final report for funders and partners.

Submodule 8.5. Benchmark festival analysis

Study the management models of well-established cultural festivals.

Submodule 8.6. Continuous improvement and future editions

Plan the next edition based on the evaluation.

Submodule 8.7. Preparing the final project

Define the cultural proposal to be developed in the final project.

Design and production plan for a cultural event, including programming, budget and funding, a technical plan and an audience strategy.