Professional Certificate in Branding and Brand Positioning in Events
The Professional Certificate in Branding and Brand Positioning in Events is a 100% online professional certificate (450 hours, 36 weeks) for anyone who wants to build a career in branding and brand positioning in events. You learn through practical modules and real case studies, guided by tutors with industry experience, and finish with a final project.
New intake every two months · Interest-free payment plans · ESINEV certificate of completion (non-accredited training).
Overview
This professional certificate focuses on teaching you how to enhance and position a brand effectively in the context of events. You will learn branding strategies and tactics that will allow you to stand out in the minds of your audience and achieve solid positioning.
Studying from Australia
This programme is delivered 100% online in English, so you can study from anywhere in Australia — Sydney, Melbourne, Brisbane, Perth, Adelaide or Auckland — and fit your learning around work. The skills covered apply directly to events across Australia, from conferences and exhibitions to weddings and festivals. Fees are shown in Australian dollars (AUD) and can be spread with interest-free instalments.
About your certificate
ESINEV programmes are non-degree professional training delivered 100% online. On completion you receive an ESINEV certificate of completion. ESINEV is a private online training provider: this programme is not an Australian degree or AQF qualification, and is not accredited by TEQSA or ASQA.
Your learning path
Curriculum
A 450-hour program in 8 modules to build and position brands through events, from brand strategy to measuring impact.
Submodule 1.1. What is a brand?
Understand brand identity, image, reputation and value.
Submodule 1.2. Brand equity models
Apply the Aaker and Keller models to brand analysis.
Submodule 1.3. Experiential marketing
Understand how events create emotional bonds with the brand.
Submodule 1.4. Types of brand events
Distinguish launches, activations, pop-ups, roadshows and proprietary events.
Submodule 1.5. The event as a communication medium
Position the event within the integrated marketing plan.
Submodule 1.6. Trends in experiential branding
Analyze current cases of brands that stand out for their events.
Submodule 1.7. Branding glossary
Master the key terminology of brand strategy and design.
Submodule 2.1. Market and competitor analysis
Carry out competitive analysis and positioning maps.
Submodule 2.2. Target audience and buyer persona
Define customer profiles based on real data and needs.
Submodule 2.3. Value proposition
Articulate what makes the brand unique compared with its competitors.
Submodule 2.4. Positioning statement
Write a clear, credible and differentiating positioning statement.
Submodule 2.5. Brand architecture
Organize brands, sub-brands and sponsorships at complex events.
Submodule 2.6. Brand purpose and values
Translate the brand's purpose into tangible experiences.
Submodule 2.7. Strategic event brief
Prepare a brief that connects brand and event objectives.
Submodule 3.1. Corporate identity guidelines
Apply logo, color and typography rules to the event.
Submodule 3.2. The event's own identity
Design an event brand consistent with the parent brand.
Submodule 3.3. Tone of voice and key messages
Define the language and messages the event will convey.
Submodule 3.4. Signage and graphic applications
Adapt the identity to signage, badges and display media.
Submodule 3.5. Space branding
Transform venues into branded environments with set design and lighting.
Submodule 3.6. Sensory branding
Integrate sound, scent, touch and food into the experience.
Submodule 3.7. Consistency across all touchpoints
Audit brand consistency throughout the attendee journey.
Submodule 4.1. Attendee customer journey
Map the experience before, during and after the event.
Submodule 4.2. Live brand storytelling
Build a narrative that guides the event's content.
Submodule 4.3. Brand activations
Design interactive activities that reinforce positioning.
Submodule 4.4. Pop-up stores and temporary spaces
Plan temporary stores with brand and sales objectives.
Submodule 4.5. Phygital experiences
Combine physical and digital elements to extend the experience.
Submodule 4.6. Memorable moments
Create emotional peaks that drive brand recall.
Submodule 4.7. Experience prototyping
Test concepts with user testing before the event.
Submodule 5.1. Integrated communication plan
Coordinate advertising, PR, social media and direct marketing.
Submodule 5.2. Branded content at events
Produce video, photo and written content aligned with the brand.
Submodule 5.3. Social media and conversation
Amplify the event with social strategies and shareable content.
Submodule 5.4. Media relations
Generate earned coverage through press activity.
Submodule 5.5. Influencers and ambassadors
Choose like-minded voices that reinforce positioning.
Submodule 5.6. Co-branding and sponsorship
Manage balanced brand partnerships at shared events.
Submodule 5.7. Internal communication and employer branding
Use events to strengthen the employer brand.
Submodule 6.1. Brand governance at events
Set up approval processes and controls on brand use.
Submodule 6.2. Working with agencies and suppliers
Coordinate creative and production agencies with clear briefs.
Submodule 6.3. Event branding budget
Allocate resources to design, production and amplification.
Submodule 6.4. Legal protection of the brand
Apply registrations, licenses and controls over third-party brand use.
Submodule 6.5. Brand crisis management
Respond to incidents that affect the brand's reputation.
Submodule 6.6. Brand and sustainability
Align the event with credible ESG commitments and avoid greenwashing.
Submodule 6.7. Diversity and inclusion in the brand
Integrate inclusion criteria into messages and experiences.
Submodule 7.1. Brand objectives and KPIs
Define indicators of awareness, perception and preference.
Submodule 7.2. Pre- and post-event surveys
Measure changes in brand perception with comparative studies.
Submodule 7.3. Net Promoter Score and satisfaction
Apply NPS and other recommendation metrics.
Submodule 7.4. Mention and sentiment analysis
Evaluate the digital conversation generated by the event.
Submodule 7.5. Attribution and ROI
Link the event to sales, leads and return on investment.
Submodule 7.6. Brand dashboards
Visualize results in clear dashboards for senior management.
Submodule 7.7. Lessons learned report
Document conclusions to improve future brand events.
Submodule 8.1. Brand diagnosis
Analyze the current situation of a real or simulated brand.
Submodule 8.2. Positioning strategy
Define the target positioning and the role of the event.
Submodule 8.3. Creative event concept
Design the event's concept, identity and narrative.
Submodule 8.4. Experience and activations
Plan the journey, activations and memorable moments.
Submodule 8.5. Amplification plan
Prepare the communication strategy for before, during and after.
Submodule 8.6. Budget and KPIs
Calculate costs and set brand impact indicators.
Submodule 8.7. Client presentation
Defend your proposal before a panel as if it were a pitch.
Design a positioning event for a brand, including diagnosis, creative concept, experience, amplification plan, budget and brand KPIs.
How you learn
Virtual campus available 24/7 on any device.
Personal follow-up and feedback on your work.
Flexible schedule that fits around your job.
Apply what you learn to a real events case.
Nearby You will get the support of our highly trained teachers, who will expedite your academic development, as well as the guidance of a backup mentor to assist you in achieving your goals.
Practical Our academic virtual space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other trainees and support accessible at all times.
Career paths
Admissions
- Request information
Leave your details and an adviser will contact you.
- Guidance call
We review your profile and career goals.
- Enrolment and access
Secure your place and get access to the campus.
Subsequently, an advisory meeting will be scheduled focused on answering your questions. questions and clarify any uncertainties you may have.
Finally, a second call will be held in which all your concerns will be resolved and you will receive personalized guidance regarding everything you require.
Documentation If the program fits you, proceed to apply for your candidacy by sending the specific documentation to your personal advisor. If the project is to your liking, continue with the application for your candidacy , sending us the following documentation.
• Admission form
• Photocopy of your ID
• Curriculum vitae
• Previous studies
• Letter recommendation (optional)
Requirements to study Formalization of the place reservation through our different payment methods
• Direct debit.
• Credit card.
• Virtual payment.
Fees & payment
Indicative instalment. Please confirm payment terms with the admissions team.
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to ensuring your future by offering you a wide range of scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and aid, and choose the one that best suits your needs to ensure your academic training.
Academic excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognises and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for people over 45 The scholarship for People over 45 is a unique opportunity designed specifically for people who want to resume their higher studies after having passed a certain stage of their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance their career or explore new professional horizons.
Scholarship for those under 25 The scholarship for young people under 25 is designed to support this specific age group in their pursuit of higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, which is why this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so they can make the most of their potential and achieve a successful future.
Woman Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is specially designed for those students who belong to a large family, recognising and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is financial aid designed to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to the training, advice and resources necessary to strengthen your business skills and competencies.
Job integration scholarship (for unemployed) The job integration scholarship is specifically designed to help unemployed people reintegrate into the labour market. This scholarship provides additional financial support and resources to ease the transition to new employment.
Frequently asked questions
Is this an official degree?
On completion you receive an ESINEV certificate. It is not an official degree; recognition can be assessed depending on the programme you complete and local regulations.
How long is it and how many hours?
Duration: 36 weeks. Study load: 450 hours, designed to fit around your work.
Is it taught online?
Yes. It is 100% online, with a virtual campus, downloadable materials and tutoring from industry professionals.
Can I pay in instalments?
Yes. Payment: 5 months. The admissions team will confirm the terms.
When can I start?
New intakes open every two months. Request information to secure a place in the next one.
Shall we talk about your future in events?
Leave your details and an adviser will walk you through the programme, dates and payment options.
WhatsApp
