Professional Certificate in Marketing of Influencers and Public Figures at Events
The Professional Certificate in Marketing of Influencers and Public Figures at Events is a 100% online professional certificate (450 hours, 36 weeks) for anyone who wants to build a career in marketing of influencers and public figures at events. You learn through practical modules and real case studies, guided by tutors with industry experience, and finish with a final project.
New intake every two months · Interest-free payment plans · ESINEV certificate of completion (non-accredited training).
Overview
This professional certificate focuses on effective collaboration with influencers and public figures to enhance marketing strategies at events. You will learn to identify, manage and measure the impact of these collaborations, taking advantage of the influence and reach of these figures in the digital world.
Studying from Australia
This programme is delivered 100% online in English, so you can study from anywhere in Australia — Sydney, Melbourne, Brisbane, Perth, Adelaide or Auckland — and fit your learning around work. The skills covered apply directly to events across Australia, from conferences and exhibitions to weddings and festivals. Fees are shown in Australian dollars (AUD) and can be spread with interest-free instalments.
About your certificate
ESINEV programmes are non-degree professional training delivered 100% online. On completion you receive an ESINEV certificate of completion. ESINEV is a private online training provider: this programme is not an Australian degree or AQF qualification, and is not accredited by TEQSA or ASQA.
Your learning path
Curriculum
A 450-hour program in 8 modules to design, run and measure event-linked marketing strategies with influencers and public figures.
Submodule 1.1. The evolution of influencer marketing
Understand how digital influence transformed brand communication.
Submodule 1.2. Types of influencers
Distinguish nano, micro, macro and mega influencers and celebrities.
Submodule 1.3. Platforms and formats
Analyze Instagram, TikTok, YouTube, Twitch and LinkedIn as channels of influence.
Submodule 1.4. Agencies and representatives
Identify talent agencies, networks and intermediary platforms.
Submodule 1.5. The influencer's role at events
Assess their function in launches, activations and coverage.
Submodule 1.6. Public figures versus creators
Distinguish the objectives and dynamics of celebrities and digital creators.
Submodule 1.7. Industry trends
Learn about new approaches such as UGC creators and long-term ambassadors.
Submodule 2.1. Campaign objectives
Define awareness, attendance, sales or reputation goals.
Submodule 2.2. Target audience and affinity
Match influencer audiences with the event's audience.
Submodule 2.3. Collaboration models
Choose between paid content, invitations, affiliate deals or ambassadors.
Submodule 2.4. Messaging and narrative
Align the influencer's story with the event concept.
Submodule 2.5. Activation calendar
Plan content before, during and after the event.
Submodule 2.6. Integration with the marketing plan
Coordinate influencer activity with advertising, press and owned social channels.
Submodule 2.7. Influencer budget
Allocate spend across profiles, production and amplification.
Submodule 3.1. Selection criteria
Assess the reach, engagement, credibility and values of each profile.
Submodule 3.2. Influencer search tools
Use discovery and audience analysis platforms.
Submodule 3.3. Detecting fake followers
Identify inflated audiences and unreliable metrics.
Submodule 3.4. Reputational risk analysis
Review each profile's public history before hiring them.
Submodule 3.5. Brand safety
Ensure the profile's content is compatible with the brand.
Submodule 3.6. Diversity and inclusion in selection
Build a lineup that represents different audiences.
Submodule 3.7. Shortlist and client proposal
Present a reasoned selection backed by data and estimates.
Submodule 4.1. First contact and proposal
Write personalized, appealing proposals for each profile.
Submodule 4.2. Negotiating rates
Agree on fees based on deliverables, reach and exclusivity.
Submodule 4.3. Influencer contracts
Define deliverables, deadlines, usage rights and cancellation.
Submodule 4.4. Creator briefing
Prepare clear briefs that respect creative freedom.
Submodule 4.5. Content approval
Establish agile review workflows before publication.
Submodule 4.6. Managing public figures
Coordinate celebrities' schedules, riders and teams.
Submodule 4.7. Long-term relationships
Turn one-off collaborations into lasting ambassadorships.
Submodule 5.1. Experiences designed for creators
Create exclusive moments that generate quality content.
Submodule 5.2. Trips and fam trips
Organize influencer trips with a full agenda and logistics.
Submodule 5.3. Creator zones and spaces
Provide spaces with good lighting, connectivity and privacy.
Submodule 5.4. Live coordination
Manage schedules, interviews and content during the event.
Submodule 5.5. Influencers as hosts
Integrate profiles on stages, red carpets and broadcasts.
Submodule 5.6. Collaborative content
Facilitate collaborations between creators, the brand and speakers.
Submodule 5.7. Handling the unexpected
Resolve delays, cancellations and technical problems with creators.
Submodule 6.1. Disclosed advertising
Apply the rules for labeling commercial content on social media.
Submodule 6.2. Self-regulatory codes
Learn the codes of conduct on influencer advertising.
Submodule 6.3. Image rights and intellectual property
Manage the assignment of rights to content and image.
Submodule 6.4. Protection of minors
Apply specific criteria when working with underage profiles or audiences.
Submodule 6.5. Data protection in campaigns
Comply with data protection law in contests and data capture.
Submodule 6.6. Tax and invoicing
Learn the basic tax obligations when hiring creators.
Submodule 6.7. Influencer crisis management
Respond to controversies or inappropriate behavior by a profile.
Submodule 7.1. Influencer marketing KPIs
Measure reach, impressions, engagement, clicks and conversions.
Submodule 7.2. Tracking codes and links
Attribute sales through personalized codes and UTM links.
Submodule 7.3. Sentiment analysis
Evaluate the perception generated by influencer content.
Submodule 7.4. Earned media value
Estimate the value of the coverage obtained.
Submodule 7.5. Campaign ROI
Calculate the return by comparing investment and results.
Submodule 7.6. Client reports
Present results with clear data and lessons learned.
Submodule 7.7. Optimizing future campaigns
Adjust profiles, formats and budgets based on the data.
Submodule 8.1. Event brief
Select a real or simulated event and its objectives.
Submodule 8.2. Influencer strategy
Define the collaboration model, messaging and calendar.
Submodule 8.3. Profile selection
Prepare a justified shortlist backed by data and risk analysis.
Submodule 8.4. Event activation plan
Design experiences and logistics for the creators.
Submodule 8.5. Model contract and brief
Draft a template contract and brief for the campaign.
Submodule 8.6. Budget and KPIs
Calculate costs and define success indicators.
Submodule 8.7. Final pitch
Defend your campaign before a panel as if it were a client.
Design an influencer marketing campaign for an event, including strategy, profile selection, activation, legal framework, budget and KPIs.
How you learn
Virtual campus available 24/7 on any device.
Personal follow-up and feedback on your work.
Flexible schedule that fits around your job.
Apply what you learn to a real events case.
Nearby You will get the support of our highly trained teachers, who will expedite your academic development, as well as the guidance of a backup mentor to assist you in achieving your goals.
Practical Our academic virtual space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other trainees and support accessible at all times.
Career paths
• Identification and selection of influencers and public figures
• Collaboration and negotiation
• Measurement of impact and results
• Ethics and regulations in influencer marketing
Admissions
- Request information
Leave your details and an adviser will contact you.
- Guidance call
We review your profile and career goals.
- Enrolment and access
Secure your place and get access to the campus.
Subsequently, an advisory meeting will be scheduled focused on answering your questions. questions and clarify any uncertainties you may have.
Finally, a second call will be held in which all your concerns will be resolved and you will receive personalized guidance regarding everything you require.
Documentation If the program fits you, proceed to apply for your candidacy by sending the specific documentation to your personal advisor. If the project is to your liking, continue with the application for your candidacy , sending us the following documentation.
• Admission form
• Photocopy of your ID
• Curriculum vitae
• Previous studies
• Letter recommendation (optional)
Requirements to study Formalization of the place reservation through our different payment methods
• Direct debit.
• Credit card.
• Virtual payment.
Fees & payment
Indicative instalment. Please confirm payment terms with the admissions team.
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to ensuring your future by offering you a wide range of scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and aid, and choose the one that best suits your needs to ensure your academic training.
Academic excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognises and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for people over 45 The scholarship for People over 45 is a unique opportunity designed specifically for people who want to resume their higher studies after having passed a certain stage of their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance their career or explore new professional horizons.
Scholarship for those under 25 The scholarship for young people under 25 is designed to support this specific age group in their pursuit of higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, which is why this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so they can make the most of their potential and achieve a successful future.
Woman Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is specially designed for those students who belong to a large family, recognising and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is financial aid designed to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to the training, advice and resources necessary to strengthen your business skills and competencies.
Job integration scholarship (for unemployed) The job integration scholarship is specifically designed to help unemployed people reintegrate into the labour market. This scholarship provides additional financial support and resources to ease the transition to new employment.
Frequently asked questions
Is this an official degree?
On completion you receive an ESINEV certificate. It is not an official degree; recognition can be assessed depending on the programme you complete and local regulations.
How long is it and how many hours?
Duration: 36 weeks. Study load: 450 hours, designed to fit around your work.
Is it taught online?
Yes. It is 100% online, with a virtual campus, downloadable materials and tutoring from industry professionals.
Can I pay in instalments?
Yes. Payment: 5 months. The admissions team will confirm the terms.
When can I start?
New intakes open every two months. Request information to secure a place in the next one.
Shall we talk about your future in events?
Leave your details and an adviser will walk you through the programme, dates and payment options.
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