Course in SEM and Online Advertising for Events
The Course in SEM and Online Advertising for Events is a 100% online short course (150 hours, 8 weeks) for anyone who wants to build practical skills in SEM and online advertising for events. You learn through practical modules and real case studies, guided by tutors with industry experience.
New intake every two months · Interest-free payment plans · ESINEV certificate of completion (non-accredited training).
Price:
$1,659.00
General Information
- Level: Short Course
- Mode: Online
- Type: Marketing and sponsorships
- Duration: 8 weeks
- Hours: 150 hours
- Enrollment period: Open
- Start date:
- Financing: Up to 5 monthly payments
About the Course in SEM and Online Advertising for Events
Career outcomes of the Course in SEM and Online Advertising for Events
The Course in SEM and Online Advertising for Events prepares you to work with confidence on projects related to SEM and Online Advertising for Events. You will learn to:
- Analyse needs, risks and opportunities.
- Design realistic solutions, plans and procedures.
- Coordinate teams, vendors and resources.
- Define KPIs to measure and improve results.
Content of the Course in SEM and Online Advertising for Events
150-hour program over 8 weeks, 100% online. The curriculum combines technical knowledge, tools and hands-on practice in SEM and Online Advertising for Events.
Module 1: Foundations and industry context
Key concepts, terminology and current trends in SEM and Online Advertising for Events, and how they apply to different types of events in the Australian market.
Module 2: Designing solutions and experiences
Building proposals and attendee experiences that meet objectives, budget and brand standards.
Module 3: Operational planning, budgeting and resources
Turning ideas into executable plans: timelines, budgets, staffing and logistics.
Module 4: Tools, technology and automation
Digital tools, platforms and AI that streamline SEM and Online Advertising for Events workflows.
Module 5: Risk, quality and compliance
Identifying risks, applying quality standards and meeting legal and regulatory requirements.
Module 6: KPIs, measurement and evaluation
Defining KPIs, collecting data and evaluating results to improve future events.
