Advanced Professional Certificate in Travel Agency and Event Tourism
The Advanced Professional Certificate in Travel Agency and Event Tourism is a 100% online advanced professional certificate programme (1,500 hours, 12 months) for anyone who wants to build a career in travel agency and event tourism. You learn through practical modules and real case studies, guided by tutors with industry experience, and finish with a capstone project.
New intake every two months · Interest-free payment plans · ESINEV certificate of completion (non-accredited training).
Overview
• Reservation Management: You will acquire skills in managing flight reservations, accommodation, transportation and activities related to events.
• Specialised Customer Service: You will know how to provide specialised and personalized customer service.
• Knowledge of Destinations: You will gain extensive knowledge of event destinations, including places of interest and activities.
• Event Logistics: You will learn about event logistics and how to coordinate trips and stays at massive events.
• Tourism Marketing: You will explore marketing strategies to promote tourist event experiences.
Our Advanced Professional Certificate in Travel Agency and Event Tourism is a advanced professional programme designed to train professionals in the planning, organisation and management of travel and tourist experiences related to events. This advanced professional certificate programme combines the fundamental aspects of tourism and event organisation to prepare students for specialised roles in the business travel industry, event tourism, and the management of unique experiences. Students gain essential skills in designing itineraries, managing reservations, and providing exceptional services to corporate travellers and event tourists.
Studying from Australia
This programme is delivered 100% online in English, so you can study from anywhere in Australia — Sydney, Melbourne, Brisbane, Perth, Adelaide or Auckland — and fit your learning around work. The skills covered apply directly to events across Australia, from conferences and exhibitions to weddings and festivals. Fees are shown in Australian dollars (AUD) and can be spread with interest-free instalments.
About your certificate
ESINEV programmes are non-degree professional training delivered 100% online. On completion you receive an ESINEV certificate of completion. ESINEV is a private online training provider: this programme is not an Australian degree or AQF qualification, and is not accredited by TEQSA or ASQA.
Your learning path
Curriculum
A 1,500-hour program across 10 modules that prepares students to manage travel agencies specializing in meetings, incentives, conferences and events tourism.
Submodule 1.1. Structure of the tourism sector
Analyzes the players, distribution channels and value chain of today's tourism industry.
Submodule 1.2. The MICE segment
Distinguishes meetings, incentives, conferences and exhibitions and their travel needs.
Submodule 1.3. Event tourism and destinations
Explains the economic and social impact of events on destinations.
Submodule 1.4. Industry bodies and associations
Covers the role of convention bureaus, ICCA and professional associations.
Submodule 1.5. Types of travel agencies
Distinguishes retail, wholesale and inbound agencies, DMCs and corporate travel agencies.
Submodule 1.6. The business and event traveler profile
Identifies the motivations, needs and expectations of professional travelers.
Submodule 1.7. Trends in meetings tourism
Reviews hybrid formats, bleisure, sustainability and personalized travel.
Submodule 1.8. Seasonality and the events calendar
Plans activity around seasons, trade shows and major international events.
Submodule 1.9. Professional tourism terminology
Masters concepts such as allotment, release, rooming list, FIT and GIT.
Submodule 1.10. Case studies of event destinations
Studies destinations that have successfully developed meetings tourism.
Submodule 2.1. Legal requirements for operating an agency
Covers the licenses, guarantees and registrations required to open an agency.
Submodule 2.2. Business model and value proposition
Defines the agency's niche, target clients and distinctive proposition.
Submodule 2.3. Organizational structure and departments
Organizes the product, sales, operations and administration areas.
Submodule 2.4. The agency's financial plan
Prepares forecasts of revenue, fixed costs and break-even point.
Submodule 2.5. Cash management and collections
Controls deposits, supplier payments and the risk of client non-payment.
Submodule 2.6. Agency management technology
Uses mid-office and back-office software for bookings and invoicing.
Submodule 2.7. Agency networks and associations
Assesses joining consortia and commercial networks.
Submodule 2.8. Mandatory and optional insurance
Takes out public liability, bond and travel assistance insurance.
Submodule 2.9. Quality and service certifications
Applies quality management systems to agency processes.
Submodule 2.10. Business plan for an agency
Writes a complete business plan for a specialized agency.
Submodule 3.1. Global distribution systems
Explains how Amadeus, Sabre and Travelport work in distribution.
Submodule 3.2. Air bookings and fares
Manages air ticket bookings, fares, booking classes and conditions.
Submodule 3.3. Group air bookings
Requests and manages group air allocations with deadlines and name lists.
Submodule 3.4. Hotel bookings and bed banks
Contracts accommodation directly, through bed banks and through B2B platforms.
Submodule 3.5. Ground and rail transport
Organizes transfers, coaches, trains and chauffeured vehicles.
Submodule 3.6. Car rental and ancillary services
Manages car rental, travel insurance and additional services.
Submodule 3.7. Online distribution and NDC
Analyzes the new NDC standard and direct airline sales.
Submodule 3.8. Ticketing, changes and refunds
Handles issuance, reissues and refunds according to fare rules.
Submodule 3.9. BSP settlements and reconciliation
Explains IATA's BSP system and sales reconciliation.
Submodule 3.10. Complete booking practice
Prepares a complete travel booking file with flights, hotel and transfers.
Submodule 4.1. Designing conference packages
Creates travel packages for attendees of international conferences and trade shows.
Submodule 4.2. Incentive travel
Designs motivating incentive programs aligned with company objectives.
Submodule 4.3. Partner programs
Plans cultural and leisure activities for delegates' accompanying persons.
Submodule 4.4. Pre- and post-event tours
Organizes complementary tours before and after the main event.
Submodule 4.5. Experiential and food tourism
Integrates local experiences, gastronomy and culture into the travel program.
Submodule 4.6. Travel for sporting and cultural events
Designs packages with tickets, accommodation and transport for major events.
Submodule 4.7. Detailed itineraries and schedules
Prepares hour-by-hour itineraries with services, contacts and timings.
Submodule 4.8. Wedding travel and destination weddings
Organizes travel logistics for guests at destination weddings.
Submodule 4.9. Product sheets and documentation
Writes product sheets, terms and traveler documentation.
Submodule 4.10. Designing an incentive program
Designs a complete incentive program for a fictitious company.
Submodule 5.1. Selecting and approving suppliers
Evaluates and approves hotels, transport companies and inbound operators using objective criteria.
Submodule 5.2. Group hotel contracts
Negotiates allocations, release dates, cancellations and payment terms with hotels.
Submodule 5.3. Negotiating with DMCs and inbound operators
Agrees on services and prices with inbound agencies at the destination.
Submodule 5.4. Calculating trip costs
Calculates per-person and per-group costs with all services included.
Submodule 5.5. Setting prices and margins
Applies margins, commissions and management fees profitably.
Submodule 5.6. Managing currencies and exchange rate risk
Controls exchange rate risk on international trips.
Submodule 5.7. Travel agency taxation
Covers the special tax schemes that apply to travel agencies, such as the VAT margin scheme.
Submodule 5.8. Quotes and financial proposals
Prepares clear quotes with options and conditions for the client.
Submodule 5.9. Controlling allocations and releases
Monitors allocation pickup to avoid hotel penalties.
Submodule 5.10. Cost breakdown for a group trip
Prepares a complete cost breakdown for a trip for a group of conference delegates.
Submodule 6.1. Operational trip planning
Organizes the schedule, resources and owners for each phase of the trip.
Submodule 6.2. Managing registrations and rooming lists
Administers registrations, room assignments and name changes.
Submodule 6.3. Arrival and departure logistics
Coordinates airport pickups, transfers and group check-ins.
Submodule 6.4. Coordinating guides and assistants
Assigns guides, local representatives and assistants at the destination with clear instructions.
Submodule 6.5. Travel documents and visas
Manages travelers' passports, visas and health requirements.
Submodule 6.6. Handling incidents en route
Resolves delays, overbooking and lost luggage using defined protocols.
Submodule 6.7. 24-hour assistance and communication
Establishes round-the-clock support channels for the group during the trip.
Submodule 6.8. Accessibility in group travel
Adapts transport, accommodation and activities for travelers with specific needs.
Submodule 6.9. Traveler apps and tools
Uses itinerary and messaging apps to keep participants informed.
Submodule 6.10. Trip operations manual
Writes a complete operations manual for a trip team.
Submodule 7.1. Package travel regulations
Applies the applicable regulations on package travel and linked travel arrangements.
Submodule 7.2. Passenger rights
Covers passenger rights in the event of cancellations, delays and denied boarding.
Submodule 7.3. The agency's liability
Defines responsibilities toward travelers and toward suppliers.
Submodule 7.4. Contracts with corporate clients
Drafts contracts and general terms and conditions for business clients.
Submodule 7.5. Traveler data protection
Handles personal data and identity documents in line with data protection regulations such as the GDPR.
Submodule 7.6. Travel risk management
Assesses the health, security and geopolitical risks of the destination.
Submodule 7.7. Duty of care for corporate travelers
Applies the company's duty of care toward its traveling employees.
Submodule 7.8. Contingency and crisis plans
Designs protocols for disasters, strikes and emergencies at the destination.
Submodule 7.9. Complaints and alternative dispute resolution
Manages client complaints and dispute resolution procedures.
Submodule 7.10. Legal audit of a booking file
Reviews a travel booking file to detect legal risks and improvements.
Submodule 8.1. B2B and B2C tourism marketing
Distinguishes acquisition strategies for businesses and individuals.
Submodule 8.2. Positioning a specialized agency
Defines the brand and positioning of an event tourism agency.
Submodule 8.3. Winning conference organizers
Prospects associations, PCOs and event organizing companies.
Submodule 8.4. Digital marketing and tourism SEO
Applies SEO, content and online advertising to attract clients.
Submodule 8.5. Social media for agencies
Manages social media with inspiring and commercial content.
Submodule 8.6. Trade shows and professional workshops
Makes the most of industry trade shows such as ITB, FITUR and IBTM and buyer workshops.
Submodule 8.7. Corporate client loyalty
Develops key account programs and framework agreements with companies.
Submodule 8.8. Consultative selling and presentations
Presents travel proposals to buying committees and organizers.
Submodule 8.9. CRM and sales automation
Uses a CRM to manage opportunities, follow-up and campaigns.
Submodule 8.10. The agency's marketing plan
Prepares an annual marketing plan with objectives, actions and budget.
Submodule 9.1. Sustainable and responsible tourism
Integrates environmental and social criteria into trip design.
Submodule 9.2. Carbon footprint of travel
Calculates and offsets the emissions associated with group travel.
Submodule 9.3. Sustainability certifications
Covers recognized sustainable tourism and event certifications.
Submodule 9.4. Artificial intelligence in agencies
Applies AI tools to quoting, customer service and personalization.
Submodule 9.5. Event and travel management platforms
Integrates event registration platforms with travel bookings.
Submodule 9.6. Traveler data analysis
Analyzes booking data to optimize prices, suppliers and services.
Submodule 9.7. Travel agency KPIs
Defines sales, margin, satisfaction and productivity indicators.
Submodule 9.8. Surveys and measuring satisfaction
Measures the satisfaction of travelers and the organizing client.
Submodule 9.9. Inclusive and accessible tourism
Designs accessible tourism products for all audiences.
Submodule 9.10. Trip impact report
Prepares a report on the economic and environmental impact of a trip.
Submodule 10.1. The agency's competitive strategy
Defines strategies for specialization, differentiation and growth.
Submodule 10.2. International expansion and partnerships
Establishes partnerships with DMCs and agencies in other countries.
Submodule 10.3. Leading travel teams
Leads product, sales and operations teams with clear objectives.
Submodule 10.4. Balanced scorecard
Designs a scorecard with financial and operational indicators.
Submodule 10.5. Change management and digitalization
Leads the digital transformation of the agency's processes.
Submodule 10.6. Public travel tenders
Prepares bids for public tenders for travel services.
Submodule 10.7. Key account management
Manages relationships with strategic clients and multi-year agreements.
Submodule 10.8. Professional ethics in tourism
Applies ethical criteria in relationships with suppliers, clients and destinations.
Submodule 10.9. Innovation in tourism products
Identifies opportunities for new event tourism products.
Submodule 10.10. Preparing the final master's project
Plans the scope, methodology and deliverables of the final project.
Complete design and planning of the travel program for a real international conference or incentive: product, supplier contracting, cost breakdown and pricing, operations, a risk plan, sustainability and KPIs, defended before an assessment panel.
How you learn
Virtual campus available 24/7 on any device.
Personal follow-up and feedback on your work.
Flexible schedule that fits around your job.
Apply what you learn to a real events case.
Nearby You will get the support of our highly trained teachers, who will expedite your academic development, as well as the guidance of a backup mentor to assist you in achieving your goals.
Practical Our academic virtual space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other trainees and support accessible at all times.
Career paths
• Corporate Travel Managers: Some specialise in managing business trips and attending corporate events.
• Event Tourism Consultants: Others take on consultant roles offering event travel planning services.
• Tourism Marketing Executives: Some choose to work in tourism marketing and promotion of event experiences.
• Event Destination Coordinators: They can also work as destination coordinators who specialise in mass events.• Wedding and social event photography
• Photography studios specialised photography
• Start your own photography business
• Collaboration with event planning companies
Admissions
- Request information
Leave your details and an adviser will contact you.
- Guidance call
We review your profile and career goals.
- Enrolment and access
Secure your place and get access to the campus.
Fees & payment
Indicative instalment. Please confirm payment terms with the admissions team.
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to ensuring your future by offering you a wide range of scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and aid, and choose the one that best suits your needs to ensure your academic training.
Academic excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognises and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for people over 45 The scholarship for People over 45 is a unique opportunity designed specifically for people who want to resume their higher studies after having passed a certain stage of their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance their career or explore new professional horizons.
Scholarship for those under 25 The scholarship for young people under 25 is designed to support this specific age group in their pursuit of higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, which is why this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so they can make the most of their potential and achieve a successful future.
Woman Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is specially designed for those students who belong to a large family, recognising and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is financial aid designed to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to the training, advice and resources necessary to strengthen your business skills and competencies.
Job integration scholarship (for unemployed) The job integration scholarship is specifically designed to help unemployed people reintegrate into the labour market. This scholarship provides additional financial support and resources to ease the transition to new employment.
Frequently asked questions
Is this an official degree?
On completion you receive an ESINEV certificate. It is not an official degree; recognition can be assessed depending on the programme you complete and local regulations.
How long is it and how many hours?
Duration: 12 months. Study load: 1,500 hours, designed to fit around your work.
Is it taught online?
Yes. It is 100% online, with a virtual campus, downloadable materials and tutoring from industry professionals.
Can I pay in instalments?
Yes. Payment: 11 months. The admissions team will confirm the terms.
When can I start?
New intakes open every two months. Request information to secure a place in the next one.
Shall we talk about your future in events?
Leave your details and an adviser will walk you through the programme, dates and payment options.
WhatsAppRelated programmes
Advanced Professional Certificate in International Event Law$8,759
Advanced Professional Certificate in Market Analysis and Research$10,079
Advanced Professional Certificate in Event Entertainment Production and Management$8,519
Advanced Professional Certificate in VIP Customer Management in Transportation and Events$10,319