Advanced Professional Certificate in Fashion and Luxury Event Marketing
The Advanced Professional Certificate in Fashion and Luxury Event Marketing is a 100% online advanced professional certificate programme (1,500 hours, 12 months) for anyone who wants to build a career in fashion and luxury event marketing. You learn through practical modules and real case studies, guided by tutors with industry experience, and finish with a capstone project.
New intake every two months · Interest-free payment plans · ESINEV certificate of completion (non-accredited training).
Overview
• Exclusive Promotion: You will gain skills to promote events exclusively, generating interest and demand.
• Brand Image Management: You will master the management of the brand image at events, maintaining coherence and exclusivity.
• Industry Connections: You will develop relationships and connections with key professionals in the fashion and luxury industry.
• Trends and Creativity: You will be aware of the latest trends in fashion and luxury, applying creativity in event planning.
• Evaluation Impact: You will gain knowledge on how to measure the impact and return on investment of fashion and luxury events.
Our Advanced Professional Certificate in Fashion and Luxury Event Marketing is a advanced professional programme that focuses on marketing strategies specific to the fashion and luxury industry. This advanced professional certificate programme is designed to train professionals capable of creating memorable and attractive experiences at events related to fashion and luxury. Students acquire essential skills to plan and execute events that stand out in a highly competitive market, where creativity and exclusivity are essential.
Studying from Australia
This programme is delivered 100% online in English, so you can study from anywhere in Australia — Sydney, Melbourne, Brisbane, Perth, Adelaide or Auckland — and fit your learning around work. The skills covered apply directly to events across Australia, from conferences and exhibitions to weddings and festivals. Fees are shown in Australian dollars (AUD) and can be spread with interest-free instalments.
About your certificate
ESINEV programmes are non-degree professional training delivered 100% online. On completion you receive an ESINEV certificate of completion. ESINEV is a private online training provider: this programme is not an Australian degree or AQF qualification, and is not accredited by TEQSA or ASQA.
Your learning path
Curriculum
A 1,500-hour program made up of 10 modules dedicated to the design, production and communication of events for fashion and luxury brands, from runway shows to exclusive experiences.
Submodule 1.1. History and evolution of luxury
Traces the evolution of luxury from traditional houses to today's major groups.
Submodule 1.2. Structure of the fashion market
Analyzes the haute couture, ready-to-wear, premium, accessible luxury and fast fashion segments.
Submodule 1.3. Major luxury groups and houses
Covers how luxury conglomerates are organized and how they manage their brands.
Submodule 1.4. The international fashion calendar
Studies fashion weeks, collections, pre-collections and presentation cycles.
Submodule 1.5. The luxury consumer
Identifies the profiles, motivations and behaviors of high-net-worth clients.
Submodule 1.6. New generations and luxury
Analyzes the expectations of millennial and Gen Z consumers regarding luxury.
Submodule 1.7. Emerging luxury markets
Reviews the weight of Asia, the Middle East and Latin America in luxury consumption.
Submodule 1.8. Related sectors: jewelry, watches and beauty
Covers the particularities of events in jewelry, watchmaking, cosmetics and fragrance.
Submodule 1.9. Experiential luxury and hospitality
Explains how hotels, gastronomy and travel extend the world of luxury.
Submodule 1.10. Trends in fashion and luxury
Assesses digitalization, sustainability, resale and new business models.
Submodule 2.1. Principles of luxury marketing
Applies the anti-laws of luxury marketing as opposed to mass-market marketing.
Submodule 2.2. Brand identity and DNA
Translates the brand's history, aesthetic codes and values into experiences.
Submodule 2.3. Exclusivity, scarcity and desire
Manages the tension between awareness and exclusivity in brand strategy.
Submodule 2.4. Storytelling and brand heritage
Builds narratives that connect the house's legacy with the present.
Submodule 2.5. Positioning and brand architecture
Organizes lines, sub-brands and collaborations without diluting brand value.
Submodule 2.6. Collaborations and capsules
Designs collaborations with artists, designers and brands to build anticipation.
Submodule 2.7. Clienteling and VIC relationships
Manages personalized relationships with the brand's most valuable clients.
Submodule 2.8. Luxury retail and flagship stores
Analyzes the flagship store as a setting for experiences and events.
Submodule 2.9. Sensory marketing
Integrates scent, sound, touch and light into the brand experience.
Submodule 2.10. Measuring brand value
Uses indicators of awareness, desire and perceived exclusivity.
Submodule 3.1. Runway and fashion shows
Analyzes show formats, set design, casting and art direction.
Submodule 3.2. Collection presentations and showrooms
Organizes presentations for buyers, press and clients in showrooms.
Submodule 3.3. Product and fragrance launches
Designs high-impact launches for handbags, jewelry, watches and fragrances.
Submodule 3.4. Boutique openings
Plans store openings with guests, press and activations.
Submodule 3.5. Private dinners and intimate experiences
Creates exclusive gatherings for VIP clients with a high level of personalization.
Submodule 3.6. Charity galas and red carpets
Manages galas, photo walls and celebrity appearances for charitable purposes.
Submodule 3.7. Pop-ups and temporary spaces
Designs temporary stores and immersive spaces in strategic locations.
Submodule 3.8. Brand heritage exhibitions
Organizes archive and heritage exhibitions for fashion houses.
Submodule 3.9. Luxury travel and incentive experiences
Designs exclusive trips for the brand's clients, press and partners.
Submodule 3.10. Fashion trade shows and professional fairs
Covers brand participation in industry trade shows and buyer fairs.
Submodule 4.1. The event's creative concept
Develops a central idea aligned with the collection and brand identity.
Submodule 4.2. Mood boards and art direction
Prepares visual references and defines the overall aesthetic of the event.
Submodule 4.3. Set design and spatial design
Designs routes, atmospheres and sets that convey the brand's universe.
Submodule 4.4. Stage lighting for fashion
Applies lighting criteria that enhance garments, materials and models.
Submodule 4.5. Music and sound design
Selects music and soundscapes that reinforce the event's narrative.
Submodule 4.6. Model casting and styling
Coordinates castings, fittings, stylists, hair and makeup.
Submodule 4.7. Choreography and the show running order
Plans the looks, timings, route and finale of the show.
Submodule 4.8. High-end gastronomy and mixology
Designs culinary and cocktail offerings consistent with the brand.
Submodule 4.9. Immersive technology and digital experiences
Integrates projections, augmented reality and interactive experiences.
Submodule 4.10. Details, gifts and exclusive packaging
Designs memorable gifts, invitations and personalized items.
Submodule 5.1. Selecting unique venues
Chooses palaces, museums, galleries and exclusive locations for events.
Submodule 5.2. Production planning and schedule
Organizes production phases with milestones, owners and safety margins.
Submodule 5.3. Backstage and wardrobe management
Coordinates backstage, garment control and outfit changes.
Submodule 5.4. Logistics for garments, jewelry and high-value pieces
Manages the transport, custody and insurance of collections and jewelry.
Submodule 5.5. Security and exclusive access control
Designs discreet security operations for guests and valuable pieces.
Submodule 5.6. Managing premium suppliers
Selects and coordinates suppliers that meet luxury quality standards.
Submodule 5.7. Technical runway installation
Coordinates structures, sound, lighting and seating risers for shows.
Submodule 5.8. Guest care and hospitality
Designs welcome, escort and personalized service protocols.
Submodule 5.9. Producing international events
Manages events in different fashion capitals with local teams.
Submodule 5.10. Handling live incidents
Resolves technical incidents, delays and last-minute changes discreetly.
Submodule 6.1. Guest list strategy
Defines guest profiles according to brand, press and business objectives.
Submodule 6.2. Highly exclusive invitations and RSVPs
Manages printed and digital invitations and tracks confirmations.
Submodule 6.3. Seating and front-row placement
Plans the strategic placement of press, buyers and celebrities.
Submodule 6.4. Relations with celebrities and talent
Negotiates celebrity appearances and contracts and manages agents.
Submodule 6.5. Brand ambassadors and friends of the house
Manages long-term relationships with ambassadors and faces of the brand.
Submodule 6.6. Influencer marketing in luxury
Selects creators aligned with exclusivity and measures their impact.
Submodule 6.7. Relations with buyers and department stores
Looks after key buyers during presentations and fashion weeks.
Submodule 6.8. Protocol at fashion and luxury events
Applies the industry's own etiquette and protocol codes.
Submodule 6.9. Managing VIP guest privacy
Protects the confidentiality and image of high-profile guests.
Submodule 6.10. Post-event guest loyalty
Designs personalized follow-ups that turn the experience into a relationship.
Submodule 7.1. Fashion press relations
Manages relationships with editors, specialist magazines and fashion journalists.
Submodule 7.2. Collection communication campaigns
Coordinates a collection's communication launch around the event.
Submodule 7.3. Photography and content production
Plans photo shoots, lookbooks and campaign videos.
Submodule 7.4. Live-streaming runway shows
Produces editorial-quality live broadcasts for global audiences.
Submodule 7.5. Luxury social media strategy
Adapts Instagram, TikTok and Asian platforms to the tone of luxury.
Submodule 7.6. Fashion films and audiovisual content
Develops narrative audiovisual pieces that amplify the event.
Submodule 7.7. Managing embargoes and exclusives
Coordinates editorial exclusives and content publication timing.
Submodule 7.8. Communication in Asian markets
Covers WeChat, Xiaohongshu and key media for communicating in Asia.
Submodule 7.9. Managing reputational crises in fashion
Responds to cultural controversies, leaks or incidents during events.
Submodule 7.10. Measuring media impact
Analyzes the reach, media impact value and sentiment of coverage.
Submodule 8.1. Luxury event budgets
Prepares detailed budgets with creative, production and talent line items.
Submodule 8.2. Funding models for fashion events
Analyzes self-funding, sponsorship, institutions and fashion weeks.
Submodule 8.3. Sponsorship at fashion events
Designs partnerships with like-minded brands that add value without diluting exclusivity.
Submodule 8.4. Partnerships with art, culture and sport
Develops collaborations with museums, foundations and elite sporting events.
Submodule 8.5. Events as a sales driver
Connects experiences with private sales, commissions and special orders.
Submodule 8.6. Return on investment for luxury events
Calculates ROI by combining sales, awareness, press and client relationships.
Submodule 8.7. Negotiating with exclusive venues and suppliers
Negotiates terms with high-end locations and suppliers.
Submodule 8.8. Intellectual property and image rights
Protects designs, trademarks and the image rights of models and celebrities.
Submodule 8.9. Contracts for models, talent and collaborators
Reviews the contractual terms of models, stylists and creatives.
Submodule 8.10. Agencies specializing in luxury events
Covers the business model and services of agencies in the sector.
Submodule 9.1. Sustainable fashion and circularity
Analyzes circular economy, resale and repair models in the industry.
Submodule 9.2. Sustainable fashion events
Reduces impact through reusable materials, clean energy and efficient logistics.
Submodule 9.3. Measuring the carbon footprint of runway shows
Calculates the emissions from a show's travel, production and set design.
Submodule 9.4. Transparency and traceability
Communicates the origin of materials and responsible practices with verifiable data.
Submodule 9.5. Diversity and inclusion in fashion
Integrates diversity into castings, guest lists and brand narratives.
Submodule 9.6. Wellbeing of models and crews
Applies codes of good practice on models' health and working conditions.
Submodule 9.7. Ethics in luxury communication
Avoids cultural appropriation, greenwashing and irresponsible messaging.
Submodule 9.8. CRM and luxury client data
Manages client data to personalize experiences while respecting privacy.
Submodule 9.9. Experience and satisfaction analytics
Measures guest perception, engagement and conversion after the event.
Submodule 9.10. Digital innovation: NFTs, the metaverse and AI
Critically assesses digital experiences and their fit with luxury brands.
Submodule 10.1. A brand's annual events strategy
Plans an annual events calendar aligned with collections and markets.
Submodule 10.2. Leading creative and production teams
Leads multidisciplinary teams with high standards and discretion.
Submodule 10.3. Risk management for luxury events
Identifies reputational, operational and security risks and prepares mitigation plans.
Submodule 10.4. KPIs and dashboard for brand events
Defines business, image and client relationship indicators.
Submodule 10.5. Presenting proposals to fashion houses
Prepares and defends creative proposals before brand directors.
Submodule 10.6. Personal brand in the fashion industry
Builds a professional network and presence in the fashion ecosystem.
Submodule 10.7. Case studies of major runway shows
Analyzes benchmark shows and experiences and their strategic decisions.
Submodule 10.8. Integrating creative, commercial and operational aspects
Brings together concept, business and production in a coherent proposal.
Submodule 10.9. Preparing the final master's project
Defines the brand, the event and the deliverables of the final project.
Submodule 10.10. Defending the project before the assessment panel
Prepares the visual presentation and oral defense of the project.
Comprehensive design of an event for a fashion or luxury brand, with a creative concept, production, guest and press management, a communication plan, a budget, risks and business and image KPIs, defended before an assessment panel.
How you learn
Virtual campus available 24/7 on any device.
Personal follow-up and feedback on your work.
Flexible schedule that fits around your job.
Apply what you learn to a real events case.
Nearby You will get the support of our highly trained teachers, who will expedite your academic development, as well as the guidance of a backup mentor to assist you in achieving your goals.
Practical Our academic virtual space will be your main educational platform, where you will find all the programs you will take. In addition, you will have access to the electronic library, an online society to interact with other trainees and support accessible at all times.
Career paths
• Fashion and Luxury Event Managers: Some choose roles in the planning and management of fashion and luxury events.
• Brand Image Managers: Others become brand image managers at events, maintaining coherence and exclusivity.
• Industry Relationships: They may also work in roles related to establishing industry connections and collaborations.
• Trends in Fashion and Luxury: Some specialise in the identification and application of trends in events.
Admissions
- Request information
Leave your details and an adviser will contact you.
- Guidance call
We review your profile and career goals.
- Enrolment and access
Secure your place and get access to the campus.
Fees & payment
Indicative instalment. Please confirm payment terms with the admissions team.
At Esinev Education in collaboration with ISEIE Innovation School, we are dedicated to ensuring your future by offering you a wide range of scholarships and financial aid so that you can receive the best education without obstacles. Our scholarships and grants are available to everyone, regardless of your profile, as we have various options to adapt to your personal circumstances. Explore all the information about our scholarships and aid, and choose the one that best suits your needs to ensure your academic training.
Academic excellence The scholarship for Students with an outstanding academic record is awarded to those students who have demonstrated outstanding performance in their studies. This scholarship recognises and rewards the effort, dedication and academic achievements of outstanding students.
Scholarship for people over 45 The scholarship for People over 45 is a unique opportunity designed specifically for people who want to resume their higher studies after having passed a certain stage of their life. This scholarship is aimed at those individuals who, despite not having had the opportunity to obtain a university education at the time, wish to acquire new knowledge and skills to advance their career or explore new professional horizons.
Scholarship for those under 25 The scholarship for young people under 25 is designed to support this specific age group in their pursuit of higher education. This scholarship provides opportunities and financial resources to help young people overcome economic barriers and access quality education. We value the potential and commitment of young people in their academic and professional development, which is why this scholarship is awarded to those who demonstrate outstanding academic performance, as well as strong motivation and dedication to achieve their educational goals. We are committed to supporting talented young people and providing them with the necessary tools so they can make the most of their potential and achieve a successful future.
Woman Leader Scholarship The “Women and Leadership” scholarship is designed to support and empower women who demonstrate strong leadership potential in their fields of study. This scholarship offers the opportunity to receive a quality education and develop leadership skills to help women excel in their careers and challenge gender stereotypes.
Entrepreneurship Scholarships The scholarship is aimed at those people who are working on projects or ventures that seek to generate a positive impact on the world. It is designed to support those individuals committed to making the world a better place through their initiatives.
Large Family The scholarship is specially designed for those students who belong to a large family, recognising and supporting the special circumstances they face in terms of financial resources and family responsibilities.
Self-Employed Scholarship The “Self-Employed Scholarship” is financial aid designed to support entrepreneurs and self-employed workers in their professional development and business growth. This scholarship offers financial support to cover expenses related to the training, advice and resources necessary to strengthen your business skills and competencies.
Job integration scholarship (for unemployed) The job integration scholarship is specifically designed to help unemployed people reintegrate into the labour market. This scholarship provides additional financial support and resources to ease the transition to new employment.
Frequently asked questions
Is this an official degree?
On completion you receive an ESINEV certificate. It is not an official degree; recognition can be assessed depending on the programme you complete and local regulations.
How long is it and how many hours?
Duration: 12 months. Study load: 1,500 hours, designed to fit around your work.
Is it taught online?
Yes. It is 100% online, with a virtual campus, downloadable materials and tutoring from industry professionals.
Can I pay in instalments?
Yes. Payment: 11 months. The admissions team will confirm the terms.
When can I start?
New intakes open every two months. Request information to secure a place in the next one.
Shall we talk about your future in events?
Leave your details and an adviser will walk you through the programme, dates and payment options.
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